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Beer Labels Come Deliciously to Life in Great Animated GIFs
Here's a fun project for beer lovers. Boston-based video editor Trevor Carmick has started animating the labels of some of his favorite brews, sharing his creations as animated GIFs. The results are...
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How Blue Moon Found a Heavenly Way to Shine in a Crowded Category
IDEA: Blue Moon's beers are works of art, so its ads must be, too. That was the accord struck by the MillerCoors brand and The Integer Group in 2009 when the Lakewood, Colo., agency began an artful...
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Abducted by Clowns, Thrown From Airplane. Thanks, Heineken!
If you ever run across a marketer offering you an impromptu adventure overseas, you might first want to clarify whether it will entail you being kidnapped by clowns and dropped from an airplane. That...
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Ad of the Day: Southern Comfort Stumbles Upon the Genius of Its Karate Man
Southern Comfort is keeping things weird and hypnotizing with its latest work from Wieden + Kennedy in New York. Just try to take your eyes off the brand's current, silent pitchman—last seen in June...
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Heineken's Reality-Style Ads Are Raking In YouTube Views
Two guys—one Irish, one Polish—wake up handcuffed to each other on a remote island in the Philippines. No, it’s not the start of a bad joke. It’s actually a new ad for Heineken launching today. The...
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Wheelchair Basketball Ad for Guinness Wins on a Buzzer Beater
The bond among true friends is one forged of iron—hardened, powerful and time-tested. Nothing strengthens that bond more than friendly competition—testing your physical abilities, challenging and...
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Absolut’s Iconic Bottle Is Its Ticket to Younger Consumers
It started with the Andy Warhol-designed bottle in 1986. Over the years, Absolut Vodka’s squat, glass-printed bottle has been the palette of its artistic ambitions and highbrow marketing. Now, Anna...
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Patrón Aims for Perfection in an Artful Return to TV
IDEA: Patrón, the world's No. 1 ultrapremium tequila, suddenly has more to say. "They've always told people that Patrón is 'Simply perfect.' Now, for the first time, we're telling people why it's...
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Sid Lee Transforms Absolut in Global Work Targeting Millennials
IDEA: The transformative power of art can change the world. But can it change your world? Absolut tells millennials that it can in its first global work from new lead agency Sid Lee. The campaign,...
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Ad of the Day: Grey Goose's François Thibault Is Vindicated in WPP's 'Fly...
Making vodka in wine and cognac country? Mais non! Or actually, mais oui! Grey Goose vodka today launches a new global campaign from Team WPP's Paris and New York offices. And its 90-second launch...
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PSAs Urge You to Drink Responsibly, or Wake Up With Genitalia Drawn on Your Face
Steinlager, New Zealand's biggest export beer, is concerned about the growing trend at house parties and fraternities everywhere that starts off with people drinking and ends up with people drawing...
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New Ad Shows the Most Ridiculously Complex and Cool Way to Pour a Baileys
R/GA London showcases a large, intricate retro-scientific device that mixes ingredients and pours a perfect glass of Baileys in this spot, which helps introduce a line extension infused with Belgian...
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Wild Turkey Cleans Up Surprisingly Well in New Ads, but Don't Call It Tame
In a dramatic strategic shift, Wild Turkey has gone from good 'ole boy crude to downright aspirational. A new ad from new lead creative agency Vitro likens the exacting process by which the bourbon is...
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Drink Up the Great Outdoors With Patagonia's New Organic Beer
Patagonia has partnered with New Belgium Brewing on an organic beer called California Route, and the product description is exactly as bourgie and detestable as you'd expect. The word nerd in me...
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Watch the Year's Most Beautiful Ad About Booze, Rain and Death
A dreary rainstorm and a friend's apparent death might not seem like promising raw materials for an uplifting ad. But this one takes place in Ireland, so it all makes sense. The two-and-a-half minute...
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Disembodied Mouth Gets Good Beer After Having to Do 'Bad Things' in Weird...
And the award for best disembodied mouth in a commercial goes to … Australian beer Tooheys Extra Dry for this memorably unnerving 45-second spot from BMF Sydney and director Hamish Rothwell. Popping...
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Budweiser's Tweet-Powered Knitting Bot Makes Holiday Sweaters for Designated...
Bad news for grinches who still hate ugly holiday sweaters despite their newfound ironic popularity: Budweiser U.K. is adding some charm to the practice of capitalizing on them. The beer brand has...
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Newcastle Will Drive You Home, If You Talk About Its New Beer Through a Huge...
No good deed comes without a little punishment. That's Newcastle Brown Ale's "No Bollocks" take on responsibility messaging, judging by a recent stunt in Los Angeles orchestrated by Droga5. The brand...
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Ad of the Day: Heineken Gets Holiday Revelers to Sing Karaoke for 30,000...
Depending on your views (or ability to carry a tune), karaoke can be a fun way to let loose among friends or a guaranteed path to total embarrassment. This year, in the name of holiday cheer, Heineken...
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Two Guys Make Arduous Journey to Middle of Nowhere to Give Third Guy a Molson...
The world-traveling Molson Beer Fridge became famous for being exclusive—when it visited European cities earlier this year, only people with a Canadian passport could open it. Now, the fridge is back,...
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