Facebook Shared 5 Holiday Shopping Season Tips for Marketers
Conversations about the holiday shopping season are already happening on Facebook, as the social network reported that some 19 million people generated about 40 million related interactions from Nov. 1...
View ArticleYouTube Music’s Largest Campaign Features Latin Stars Like Karol G and J Balvin
Timed to the Latin Grammy music awards, YouTube Music is launching a new campaign, the first of its kind at this scale, featuring a range of popular Latin artists, including Anitta, Karol G and J...
View ArticleThe Funny or Die Creative Behind Monetizing Some of Your Favorite Viral Videos
It took Molly Smith a mere five days after graduating in 2013 from the University of Minnesota to pack up her life and head to Los Angeles in pursuit of her dream: working in the entertainment...
View ArticleFor Production Company Summerjax, It’s All About Trust and Collaboration
Manhattan Beach, Calif., neighbors Lauren Tanzer and Wimberly Meyer were having conversations about new motherhood and marketing in 2013 when they began cooking up a plan to disrupt the industry. Five...
View ArticleThese 2 Chicago Streetwear Brands Found National Success By Keeping It Local
Streetwear is more than just a fashion statement. It's a culture, one that's exploded in recent years. Fueled by social media hype, in-the-know fans line up for hours to score T-shirts, sneakers or...
View ArticleHow the Flyers Created Gritty, the Internet’s Most Beloved Mascot
During a trip to the NHL All-Star game in 2017, the son of Flyers chief operating officer Shawn Tilger intently watched the antics of the mascot hockey game and afterward asked his father why the team...
View ArticleA Nurse Drove His Tundra Through the California Wildfires to Save Victims. So...
Toyota is replacing the Toyota Tundra truck of a nurse who destroyed his own trying to get his colleagues and patients to safety in the midst of the California wildfires. Last week, Allyn Pierce--a...
View ArticleVideo: Inside Adweek’s 2018 Brand Genius Gala
On Nov. 7, Cipriani 25 Broadway hosted Adweek's annual Brand Genius event. NBC News anchor Stephanie Ruhle emceed a gala celebration of the most interesting and innovative brands of 2018, including...
View ArticleParty in Cancun! MTV Revives Spring Break as Multiplatform Global Event in March
During the past two years as MTV president, Chris McCarthy has turned around the flagging network by reviving several of its most famous shows and brands, including Jersey Shore, TRL, The Real World,...
View ArticleFacebook Messenger: Here’s How to Hide an Ad on the Home Screen
While browsing Facebook Messenger, you may sometimes see advertisements in your list of active conversations. Did you know that you can remove any of those ads that you don't wish to see? Our guide...
View ArticleNielsen Will Offer More Streaming Data With Comcast Partnership
People who watch programming on Comcast's Xfinity online streaming services will be measured by Nielsen, according to an agreement the two companies announced today. The new partnership is intended to...
View ArticleCelebrity Cruises Picks TBWA’s Lucky Generals as Global Creative Agency of...
Celebrity Cruises, part of the Royal Caribbean group, has awarded its global creative account to London-based Lucky Generals. The decision, which came down several weeks ago, followed a competitive...
View ArticleOver $1 Billion Has Been Raised via Facebook’s Fundraisers Feature, Donate...
Facebook announced Wednesday that since it debuted charitable giving tools in 2015, people have raised more than $1 billion for nonprofits and personal causes via its Fundraisers feature and Donate...
View ArticleHow the New Venture Challenge Is Helping Cement Chicago’s Reputation as the...
At first glance, Tovala's Chicago headquarters looks like an ordinary apartment. But upon opening the front door to the office space, located in the city's River West neighborhood, visitors are greeted...
View ArticleMercedes-Benz Will Return to the Super Bowl in 2019
Mercedes-Benz is back in the Super Bowl for its fifth nonconsecutive appearance, a spokesperson for the brand confirmed. It will air during the Feb. 3 broadcast of the game on CBS. No other details...
View ArticleFree Movies and TV Shows Are Now Available on Comcast’s X1 Platform
All customers will soon be able to access free movies and television shows using the Xfinity X1 platform as Comcast looks to grow its offerings and partnerships for viewers. Comcast partnered with...
View ArticleWhat’s New in the Latest Quarterly Product Release for LinkedIn Sales Navigator?
LinkedIn revealed the details of its quarterly product release for LinkedIn Sales Navigator for the fourth quarter of 2018, highlighted by four major features that will be available for all users....
View ArticleMaking YouTube Videos Shoppable Just Got a Lot Easier for Influencers
At the beginning of the decade, affiliate networks revolutionized how bloggers made money. The concept was simple, taking the idea of a retail worker's commission and translating it for the digital...
View ArticleJohn Lewis’ Christmas Ad Is a Lovely Ode to Elton John’s Career, and How It...
With Elton John's whirlwind farewell tour spanning the globe and his music seemingly more omnipresent than ever, one might be tempted toward disappointment upon hearing that U.K. retailer John Lewis'...
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