This AR Story App Aims to Immerse Kids in the World Around Them
Educating children through television isn't new. Mister Rogers' Neighborhood, Sesame Street, Arthur, Dora the Explorer--some of the most beloved shows among kids and adults alike are those that present...
View ArticleChanning Dungey Is Leaving as ABC President and Will Be Replaced by...
The 2018-19 TV season isn't even two months old, and there have now been changes at three of the five broadcast networks. Channing Dungey, president of entertainment for ABC, is the latest broadcast...
View ArticleA Cuddly Teddy Bear Roams Walmart’s Aisles After Closing Time in Cute...
A mischievous teddy bear comes to life after hours, hops off the shelf and explores the aisles of a Walmart in agency Cossette's cuddly Canadian ad for the retail giant. Peep the awww-some display as...
View ArticleAlex and Ani Wants to Help Stumped Holiday Shoppers @BeABetterGifter
Jewelry maker Alex and Ani unveiled @BeABetterGifter, a Twitter handle that will provide gift-giving advice to shoppers. However, the unique thing about @BeABetterGifter is that the advice will come...
View ArticleJackson Hole Is Encouraging Instagrammers to Tag Photos, But Not With the...
The Jackson Hole Travel & Tourism Board developed a new way for Instagram users to tag their photos of the Wyoming region's vast natural resources while at the same time protecting them. The...
View Article70 Artists Hunkered Down for One Weekend to Make PSAs for the Ad Council
Nashville, Tenn., agency Made In Network, a self-described video-first media agency that primarily creates original YouTube content for brands, recently enlisted the Ad Council to bring together a...
View ArticleThirdLove Publishes a Scathing Open Letter to Victoria’s Secret in a New York...
Victoria's Secret's longtime CMO, Ed Razek--known to many as the man at the helm of the brand's annual fashion show--remains in hot water since earlier this month, following comments he made about...
View ArticleSYFY Created a 3-Part VR Series for George R.R. Martin’s ‘Nightflyers’
SYFY is bringing fans of George R.R. Martin's psychological thriller "Nightflyers" inside a TV version of the novella using virtual reality. Ahead of the season premiere on Dec. 2, the network created...
View ArticleGrey Chief Creative Officer John Patroulis Makes First Round of Executive...
Eighteen months after leaving BBH New York to take on the global chief creative officer job at Grey, John Patroulis announced his first round of executive-level hires today. Executive creative...
View ArticleFacebook Users Were Hungry for Chicken and Dumplings in October
Women, particularly those 50 and older, worked up quite the appetite for chicken and dumplings in October, making it a Topic to Watch on Facebook for the month, according to Facebook IQ. Conversation...
View ArticleNBCU and Verizon Add AR Elements to Bring Back Classic Balloons to Macy’s...
Thanksgiving is always one of the most lucrative days of the year for NBC, in large part because of its annual Macy's Thanksgiving Day Parade broadcast. The Parade regularly draws one of the year's...
View ArticleQ&A: FCC Commissioner Brendan Carr Talks About Winning the Race to 5G
The Federal Communication Commission has begun its first-ever auction of rights to broadcast at a range of super high-frequency waves--a key step in the march towards the next generation of wireless...
View ArticleVictoria’s Secret Appoints a New CEO—and Is Relaunching a Major Category
Changes are coming at Victoria's Secret. The lingerie retailer, which has been in the news over the past weeks following a controversial interview CMO Ed Razek gave to Vogue earlier this month, timed...
View ArticleOmnicom Wins 10 Year, $4 Billion Army Contract After Elimination of Incumbent...
Omnicom has emerged victorious in the long, highly contested review for the Army's marketing contract, according to the Department of Defense. WPP was the other finalist in the pitch. The news comes...
View Article12 Easter Eggs You Probably Missed in Apple’s Incredibly Detailed Holiday Ad
Apple's holiday ad for 2018 is, at first blush, a charming story of a young woman learning to embrace her artistic gifts. She toils away for a year on a mysterious creative project, only to be held...
View Article40 Shocking Holiday Shopping Stats You’ll Have to See to Believe
Software company Adobe projects American consumers will spend $5.9 billion online during the upcoming retail bonanza that is Black Friday, which is up from $5 billion last year. Similarly, it estimates...
View ArticleAn Exclusive Look Behind the Scenes of Comedy Central’s Redesign
Comedy Central made news seven years ago when it gave the heave-ho to its iconic tower logo, replacing it with something so minimal people wondered if it could possibly be right. That cool planet with...
View ArticleA Young Gamer Gets the Hero’s Treatment in This Endearing Ad for Microsoft’s...
When was the last time you felt the rush of finally mastering the big boss level of a video game with the enthusiastic support of your friends? It's an exhilarating feeling that only a fraction of us...
View ArticleTwitter: Here’s How to Prevent Users From Tagging You in Photos
Did you know that Twitter allows you to prevent people from being able to tag you in the photos they share to the social network? Our guide will show you how this works. Note: These screenshots were...
View ArticleHow Bipartisanship Could Affect the Advertising Industry Following the Midterms
As the dust settles on the 2018 midterm elections, a few things have come into focus. One is that while this was maybe not a fully blue wave (depends on which historical perspective you use as a...
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