Department of Justice Indicts 8 People in Massive Digital Ad-Fraud Scheme
The U.S. Department of Justice has indicted six Russian nationals and two people from Kazakhstan who were allegedly involved in a digital advertising fraud scheme worth more than $30 million. The...
View ArticleAs JWT Merges With Wunderman, What’s Next for WPP?
After this week, there is no doubt that WPP CEO Mark Read plans to fulfill his promise to bring a "radical evolution" to the biggest name in advertising. The news that J. Walter Thompson will merge...
View ArticleCan You Figure Out Which Made-for-TV Holiday Movies Are Fake?
With each passing year, more and more networks are getting in on the holiday movie extravaganza because they're mega-ad revenue generators. With more original made-for-TV movies being made each year,...
View ArticleThe Los Angeles Rams Are Showing No Signs of Losing Their Social Momentum
The Los Angeles Rams remained ram tough on Facebook, Twitter and Instagram during weeks 10 through 12 of the National Football League season, according to social marketing firm Unmetric. The Rams led...
View ArticleTeens on Social Media: Save the Drama for Your Mama
While being connected is the norm for teens, they also find the online environment to be "hostile and drama-filled," according to a new survey of U.S. teens aged 13 through 17 by Pew Research Center....
View ArticleFacebook Reminds Auto Marketers That ‘It’s a Great Day to Play With Cars’
Facebook announced at the AutoMobility LA event in Los Angeles Wednesday that its auto team will debut a digital campaign Dec. 3, It's a Great Day to Play With Cars. The social network said the...
View ArticleFinancially Strapped Digital News Site Mic Looks for a Buyer as Layoffs Loom
Digital news publisher and suddenly-strapped-for-cash Mic is in sales talks, according to sources familiar with the matter who speculated that Bustle Digital Group (BDG) or its founder, Bryan Goldberg,...
View ArticleHow Dollar Drinks Are Helping Applebee’s Buck the Decline in Casual Dining
Even though there are more self-identifying foodies than ever in America (thanks to Instagram), casual dining chains haven't benefitted from this culinary boom. Near universal declines have occurred...
View ArticleMarketers Benefit From Embracing Linear and OTT as More Households Stream Video
In promising news for marketers continuing to chase video views, the number of adults streaming video has increased in recent years, according to a new report from the Video Advertising Bureau. The...
View ArticleA+E Networks Joins Nielsen’s Live Linear Dynamic Ad Insertion Pilot Alongside...
Six months after Nielsen teamed up with CBS on a dynamic ad insertion (DAI) test program for live, linear national TV shows, the company is expanding the pilot by bringing A+E Networks on board as...
View ArticleSuper Bowl LIII Ad Tracker: All About the Big Game’s 2019 Commercials
It's that time of year again--the Super Bowl is upon us. And that means that once again, it's time for Adweek's Super Bowl LIII Ad Tracker, your go-to spot for all things advertising in the build-up to...
View ArticleUnilever CEO Paul Polman Is Retiring After 10 Years With the Brand
Paul Polman, CEO of Unilever, will retire at the end of the year after over 10 years with the company. The brand's current president of beauty and personal care, Alan Jope, will take over Polman's...
View ArticleDigital Publisher Mic Announces Mass Layoffs Amid Sales Talks
Mass layoffs were announced to Mic staffers this morning at an all-hands-on-deck meeting Thursday morning. Sources told Adweek on Wednesday that Mic was in talks to be sold and that the digital news...
View ArticleSantander’s Powerful AR Experience Shows the Misunderstood Realities of...
Jen doesn't like to complain about her circumstances or ask for help, even with her mother. Instead, she wakes up before dawn and gets ready for work in her car, where she's living. She's one bad...
View ArticleTwitter: Here’s How to Turn Off Read Receipts
Did you know that Twitter allows you to turn off read receipts so that users won't know when you've seen their direct messages? Here's how to turn off read receipts from within the Twitter mobile...
View ArticleBustle Digital Group Buys Mic for an Estimated $5 Million
Executives at digital news publisher Mic managed to lay off nearly the entire company and secure a new owner all in one day. The company, which launched with a splash as a go-to news source for...
View ArticleFacebook Is Testing a Way for Users to Block Specific Words, Phrases and Emojis
Facebook announced in October that it was testing ways for people to more easily search for and block offensive words from appearing in comments on their posts, and it appears that the social network...
View ArticleApple’s Group FaceTime Is the Tool of Kings in This Charming Ad Featuring...
When might you want to connect with more than 30 friends via the iPhone's Group FaceTime video chat? Well, perhaps you're an Elvis impersonator looking to harmonize with your fellow Kings all around...
View ArticleYahoo News Defends Controversial Campaign Featuring ‘Polarizing’ Issues
Yahoo News stands by an ad it released after backlash over the language it used. The ad has a barrier with one wall that says "immigrants enrich us" in blue and another that says "immigrants endanger...
View ArticleTo Confront Stigmas, This Pop-Up Massage Spa Is Staffed Only by HIV-Positive...
A Canadian hospital is employing the personal touch to fight prejudice and dispel misconceptions by opening a pop-up spa where all 15 massage therapists are HIV-positive. The provocative activation was...
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