Audi Will Showcase Its E-tron Models With an ‘Electric’ 60-Second Super Bowl...
Mark off another car brand advertising during the Super Bowl this year. Audi announced today that it will run a 60-second spot during the second quarter of the game, airing on Feb. 3 on CBS. This will...
View ArticleEllen DeGeneres Wants Kevin Hart Reinstated as Oscars Host
The job of Oscars host has been vacant since Kevin Hart stepped down almost a month ago, after his years-old anti-gay tweets resurfaced. Due to the efforts of Ellen DeGeneres, herself a former Academy...
View ArticleThis Ad Marketplace Uses Packages as a Prime Advertising Space
Brands try every available marketing tool to meet customer acquisition costs, and in the fancy digital age, some companies are bringing back some old-school tactics, like package ad inserts. UnDigital,...
View ArticleBipartisan Legislation Aims to Protect US Tech Against Foreign Theft
Two top senators are hoping new bipartisan legislation will send the White House a message that it isn't doing enough to protect U.S. trade secrets from being stolen by China and other countries....
View ArticleThe Golden Globes Red Carpet Preshow Will Livestream Exclusively on Facebook...
Facebook Watch is the exclusive livestreaming platform for HFPA Presents Globes Red Carpet Live, the official red-carpet pre-show for the 76th Annual Golden Globe Awards. The Hollywood Foreign Press...
View ArticleThe Dallas Cowboys and Kansas City Chiefs Ruled Facebook as the NFL Regular...
The Dallas Cowboys' return to the National Football League playoffs led to a spike in Facebook activity during the last two weeks of regular-season play and Wild Card weekend. "America's Team" had the...
View ArticleApple Takes a Dig at Competitors With Huge CES Ad
Apple has never shown off its hardware at the annual Consumer Electronics Show, but this year its presence is being felt nonetheless. Attendees of the Las Vegas tech conference are being treated to a...
View ArticleThe British Army Stirred Controversy by Trying to Put a Positive Spin on...
There are few professional relationships more complex and problematic than the one between the marketing world and the millennial audience. Millennials' influence, buying power and position at the...
View ArticleChoice Hotels Sends Lead Creative Duties to McKinney
Choice Hotels, one of the world's largest hotel franchisors based in Rockville, Md., has named McKinney its lead creative agency following a review. The Cheil Worldwide-owned agency said in a statement...
View ArticleThere Is a New Record-Holder for Most Retweeted Tweet of All Time
One of the richest men in Japan has wrested the title of creator of the most retweeted tweet from an industrious teenager, but he had to offer more than $900,000 in gifts to his 6.1 million followers...
View ArticleHow to Drive Sales and Create Brand Loyalists During the Holidays
Looking back on holiday shopping season, it's important to recognize that retailers must be prepared not just to inspire consumers, but also to exceed their expectations, drive sales and build...
View ArticlePepsiCo Is Bringing Pepsi, Bubly and Doritos to the Super Bowl
Three brands under the PepsiCo umbrella will be making appearances in the Super Bowl this year, Adweek confirms. Doritos, PepsiCo's one-year-old sparkling water business Bubly and its flagship...
View ArticleSpotify Is Beginning to Let Brands Sponsor Discover Weekly Playlists
Spotify is testing a new way for brands to be discovered weekly. Today, the company announced a beta test of a new ad format for its weekly personalized playlist (aptly titled Discover Weekly),...
View ArticleGoldman Sachs Backs Programmatic Outfit Innovid With $30 Million in Funding
Innovid will use a $30 million investment from Goldman Sachs Private Capital Investing to further its interests in the connected TV sector by building what it claims will be the industry's only...
View ArticleInstagram Has Seen a Steady Rise in Engagement With Super Bowl Posts from...
Following the pattern that emerged during the holiday season, brands have been turning their attention toward Instagram and away from parent company Facebook when crafting their social strategies for...
View ArticleSnapchat Says Its App Makes Users Happy, but Using Facebook and Twitter...
Why do Snapchat users use Snapchat? According to a new study by the messaging application and market-research firm Murphy Research, the answer is simple: It makes them happy. Snapchat and Murphy...
View ArticleFox Sports Is Teaming Up With Twitter for FIFA Women’s World Cup France 2019
Fox Sports and Twitter are teaming up to bring some of the initiatives they partnered on for 2018 FIFA World Cup Russia to FIFA Women's World Cup France 2019. Every goal scored during the soccer...
View ArticleCannes Lions Will Donate $370,000 Toward the Palau Pledge, Which Won 3 Grand...
The most celebrated campaign from last year's Cannes Lions is claiming an even more valuable win from the festival: a $370,000 windfall. The money--323,280 euro--is the total of all entry fees...
View ArticleWhy U.S. Regulators Should Heed the Lessons Learned From the Muddled GDPR...
Last week the Los Angeles Attorney General filed a lawsuit alleging that IBM-owned The Weather Channel app deceptively 'collected, shared and profited' from the data of millions of unwitting Americans...
View ArticleGDPR Offers a Challenge in Designing Better Customer Experiences to Garner Data
According to Chiefmartec, there are currently nearly 7,000 marketing technology platforms, a 100 percent increase from just two years ago. The fact is that it's always been easy to get your data, and...
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