Google Is Expected to Get Hit With a Third Antitrust Penalty
The European Union is expected to soon announce another antitrust fine against Google--this time related to its AdSense advertising platform, according to a report from Bloomberg. Commissioner...
View ArticleMcCann Ends 4-Year Battle Over U.S. Army Contract
More than four years after the U.S. Army first announced that it would be reviewing its advertising business in November of 2014, McCann has dropped its final legal fight against the government,...
View ArticleFacebook Is Testing LOL, a Video Feed of Memes, to Try to Win Back Teens
Facebook is taking another step to stem the tide of teens leaving its platform with its test of LOL, a feed of memes in the form of videos and GIFs. A spokesperson for the social network said, "We are...
View ArticleOK, Lil Jon Heads to His Local Diner in Pepsi’s Super Bowl Teaser
Lil Jon likes to serve his soda old school style. PepsiCo has enlisted the Atlanta rapper behind early '00s "crunk" hits like "Turn Down for What" and Usher's "Yeah" for the last entry in its trio of...
View ArticleFacebook: Here’s How to Share a Boomerang in Stories
Did you know that you can share Boomerang posts on Facebook Stories? Boomerangs are like animated GIFs, but instead of playing an animation in a loop, they repeatedly play an animation forward and...
View ArticleLovable NBA Legend Dikembe Mutombo Is Now a Brand Safety Firm’s ‘Chief...
If you ran CHEQ, a cybersecurity outfit that blocks all manner of potential pitfalls for online advertisers, who immediately comes to mind as the perfect pitchman for your commercials? Why, Dikembe...
View ArticlePepsi Is Blanketing Coke’s Hometown With Ads as Atlanta Prepares to Host the...
If there's one question that arouses more intense emotions than any other in Atlanta, it's likely this: "Is Pepsi OK?" In Coca-Cola's home turf, "Coke" and "soda" are synonymous, which isn't too...
View ArticleFate/Grand Order Was the Most-Tweeted-About Game in 2018
There were some 1 billion tweets about gaming worldwide in 2018, and Twitter shared a look at some of the topics that generated the most buzz on its platform last year. The countries and regions that...
View ArticleLittle-Known Watch Brand Offers Conservative Rebuttal to Gillette’s ‘Best in...
In a way unseen since Nike's controversial Colin Kaepernick campaign last year, P&G shaving brand Gillette all but dominated the cultural conversation last week with "We Believe," a digital...
View ArticleWhatsApp Users Globally Can Only Forward Messages to 5 Conversations...
WhatsApp began a test in July of limiting the number of people users could forward messages to, eventually capping that number at 20 globally and five in India due to both the climate in that country...
View ArticleFacebook Is Extending Its Test of a Petition Feature for Local Issues in News...
Facebook has been testing Community Action, a feature that enables people to share petitions about local issues on News Feed, in select U.S. markets over the past several weeks, and that test group is...
View ArticleQ&A: The Founder of Bombas on Why Brands Shouldn’t Think Too Hard About...
Does the world need a company that peddles $12 socks? That wasn't the question that Bombas founder Randy Goldberg initially asked himself. It was, rather: "How can we solve a societal problem?" Socks...
View ArticleThe Data Behind Gillette’s Ad Shows It Had the Biggest Impact With Women
Gillette recently launched an advertisement "The Best Men Can Be" on Twitter that plays on their tagline and offers a perspective on modern day masculinity. The ad has generated strong reactions on...
View ArticlePinterest Is Helping Brands Set Their Playbooks for Super Bowl LIII
The matchup has been set for Super Bowl LIII, and Pinterest shared some tips for brands on its platform looking to get in on the action when the Los Angeles Rams clash with the New England Patriots at...
View ArticleCondé Nast Will Put All Titles Behind a Paywall
By the end of this year, every Cond? Nast title based in the U.S. will have a paywall. But the paywalls, for brands that range from Vogue and GQ to Bon App?tit and LGBTQ site, them, won't be a...
View ArticleOn the Adweek Podcast: The Lessons of Gillette
It's not often that an ad triggers a national discussion the way Gillette's recent spot did. The ad, which covers topics like toxic masculinity, bullying, sexual harassment and misogyny, immediately...
View ArticleIn a Digitalized World, Consumers Yearn for Authenticity From Brands
Like it or not, deep fakes are here. Don't believe it? Watch as comedian Jordan Peele uses artificial intelligence to make Barack Obama deliver a phony PSA. As deep fakes scale, consumers will become...
View ArticleInstagram: Here’s How to Share Netflix Content to Stories
Netflix recently added the ability for iPhone users to share links to shows and films on Instagram Stories. This feature will be added to Netflix's Android application in the future. Our guide will...
View ArticleCardi B and Steve Carell Join the Party in Pepsi’s Latest Mysterious Super...
When hip-hop superstar Cardi B isn't offering her own takes on the extended U.S. government shutdown, she's confirming rumors, first reported by TMZ, that she will star in Pepsi's big Super Bowl ad....
View ArticleUPS Ships a Majority of Its Global Ad Business to IPG Without a Review
UPS, or the United Parcel Service, has sent the majority of its creative and media accounts globally to IPG, without a review. The Martin Agency will now serve as the global logistics company's...
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