Why Marketers Should Care About ‘Once-a-Day’ Moments
We're all already familiar with the once-a-year or once in a while moments that brands activate around, whether its Taco Bell offering Friendsgiving recipes each year or Bed Bath & Beyond marketing...
View ArticleSnapchat: Here’s How to Change Your Display Name
Did you know that you can change your display name on Snapchat? Our guide will show you how this works. Note: These screenshots were captured in the Snapchat application on iOS. Step 1: Tap your...
View ArticleSpotify Is Turning to Placed as an Offline Attribution Measurement Partner
Spotify tapped Placed as a measurement partner for offline attribution in the U.S., helping Spotify measure business outcomes that result from users engaging with its media platform from within cars...
View ArticleCalling All Champions: Adweek and Adcolor Seek Nominees for Champions Award
As we announced last fall, Adweek and Adcolor have expanded our long-term partnership by publishing and celebrating the inaugural Champions list, which will honor those in marketing, media and tech who...
View ArticleTwitter Became the Social Platform of Choice for International Women’s Day...
International Women's Day is coming up Friday, March 8, and social marketing firm Unmetric looked at brands' past efforts for the holiday to help give them ideas for the 2019 edition. Unmetric found...
View ArticleHow to Choose the Best Name for Your Brand
When you're trying to come up with a business name, you may feel like all the names that you consider "good names" are taken. Over 50 million new businesses start each year. Coming up with a name that...
View ArticleABC Usually Builds Its Oscars Campaign Around the Host. Here’s What It’s...
The lack of an Oscars host this year, for the first time in three decades, hasn't weakened advertiser demand for Sunday's telecast: ABC said yesterday it had sold out of its Academy Awards ad...
View ArticleNike Stock Takes a Hit After Duke Star Player Zion Williamson’s Shoe Splits...
Nike shares are down today following last night's matchup between Duke and UNC. Just seconds into the game, Duke star player and NBA prospect Zion Williamson suffered a knee injury after his Nike PG...
View ArticleBeloved Carvel Ice Cream Monstrosity Cookie Puss Now Has Its Own Beer
Last year, Carvel teamed up with Captain Lawrence Brewing to create a Fudgie the Whale-inspired beer that completely sold out. Based off that success, Carvel again teamed up with the brewery to create...
View ArticleRadio Companies Are Eyeing Podcasts as Viable Investments
Half a decade after leaving radio (Clear Channel/iHeartMedia) due to the podcast phenomenon being ignored, podcast now has the full attention of the radio companies, with the majority of the top...
View ArticleSnapchat: Here’s How to Remove Yourself From ‘Quick Add’
Snapchat's "Quick Add" feature is designed to help users find their friends on the image- and video-sharing platform. Specifically, a user may show up in someone else's "Quick Add" list if they share...
View Article5 Ways to Connect With Hispanic Millennials and Gen Zers
Contrary to how they're often portrayed in the media, today's young Hispanic population is dynamic, multicultural, heterogeneous and often multilingual, setting them apart from every other group,...
View ArticleHow Brand Experiences and Social Media Intersect
Thanks to the combined rise of tech and our desire for human interactions, we're choosing experiences that enable us to simultaneously exist in our real and virtual worlds more than ever. As a case in...
View ArticleYouTube Sends Memo to Major Brands and Holding Companies Regarding Latest Ad...
YouTube moved to address the newest in a string of "brand safety" controversies that could affect its advertising business late yesterday. According to several parties with direct knowledge of the...
View ArticleA Brief Rundown of Racism Within Advertising and Why It’s Still Happening Today
Over 100 years since the creation of the Aunt Jemima mammy logo, you'd hope that brands would have moved on from using racist stereotypes. Yet in 2019, during Black History Month, we witnessed one of...
View ArticleABC’s Whiskey Cavalier, the Butt of Jimmy Kimmel’s Upfront Jokes, Hopes to...
For buyers who attended ABC's upfront event last May, the prognosis for the network's just-announced midseason series Whiskey Cavalier seemed suddenly grim, thanks to a particularly withering routine...
View ArticleHow Director Peter Chelsom Made His BMW-Sponsored Short Film Feel Like Art,...
The cast of Berlin, I Love You boasts a number of recognizable faces including Keira Knightley, Luke Wilson, Helen Mirren and Jenna Dewan. But a leading role in one of film's stories doesn't have a...
View ArticleDespite a Plethora of Data, Marketers Are Still Not Utilizing It to Its Full...
In today's business economy and at almost every company, there is no shortage of data. Savvy professionals and teams are collecting data about their marketing performance, customer behavior, sales...
View ArticleSnapchat: Here’s How to Change Who Can Contact You
By default, Snapchat will only allow your in-app "Friends" to contact you and view your Story posts within the application. However, did you know that you have the option to allow everyone to contact...
View ArticleHow Ebony and Jet Magazines Set the Stage for More Diversity in Publishing
Before the rise of digital and social media, consumers had to rely on information from television, radio and print periodicals and newspapers. Unlike today, consumers didn't have instant access to the...
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