How Telemundo’s World Cup Marketing Is Scoring Audience Goals
With three weeks to go until the start of the 2023 Women's World Cup in Australia and New Zealand, Telemundo is ready for its largest women's soccer tournament yet. The company holds the...
View ArticleExclusive: Cadillac’s And Just Like That Sponsorship Didn’t Happen Just Like...
Cadillac is the exclusive title sponsor of Season 2 of HBO and Max's Sex and the City spinoff. However, a partnership that fits better than a pair of Manolo Blahniks doesn't happen... just like that....
View ArticleAdweek Podcast Live at Cannes: Why What Happens at Cannes Shouldn’t Stay at...
This year, Cannes was dominated by discussions about AI, inclusion, sustainability and making the business case for creativity in a recession. But how can marketers make sure these conversations have...
View ArticleWhile Most Brands’ Pride Campaigns Are Making a Statement, For Them’s Is...
When actor, entrepreneur and venture partner, Kylo Freeman, founded For Them, their mission was simply to solve a common and life-saving challenge for the Trans community, of which they are a member....
View ArticleMade for Advertising Sites Are Programmatic’s Latest Boogeyman
Recently, the programmatic industry has been coalescing around a new enemy, made for advertising (MFA) publishers. But, as with most of the problems within programmatic, the debate around MFA sites...
View ArticleIn Cannes, Greenhushing Stifled Substantive Climate Conversations
While activists were aiming for a more substantive and collaborative trip to the annual Cannes Lions Festival this year, some left disappointed. Industry leaders, they said, were hesitant to speak...
View ArticleThe Marketing That Put the Fizz in Sprite’s Sales
The origin story of Sprite begins in West Germany where, in 1959, it was originally produced as Fanta Clear Lemon (yes, Fanta hails from Germany, too.) Its new (and current) name was introduced when it...
View ArticleWhy State Farm Has Made a Massive Marketing Investment in Gaming
If gaming gives you an extra life, take it. Last year, State Farm turned to its Gamerhood Challenge show and Twitch streamers to help it connect with younger consumers. That series dropped a group of...
View ArticleBrands Taking Action With Autodesk and Pinterest
Connecting with your creative side is crucial to effectively communicate brand values. Highlighting these in marketing grows customer loyalty and strengthens reputation, all while driving the change...
View ArticleSportswear Brand On Champions a Refugee Athlete Through Powerful Story of...
Dominic Lokinyomo Lobalu was orphaned at the age of nine in South Sudan, setting him on a journey that would take him from his wartorn country to seek asylum in Geneva, Switzerland. Swiss sportswear...
View ArticleMeta’s Nicola Mendelsohn on Reels, AI and What Marketers Are Looking For Now
CANNES, France--In a year where budgets are under intense scrutiny, agencies, platforms and even the biggest of the big tech scaled back their presence in Cannes this year. But for the companies and...
View ArticleThe Clean Revolution: Jackfir Champions Toxin-Free Formulas
Women have nearly endless options for clean and safe skincare products, while men's skincare often combine face, body and hair care in one 3-in-1 formula with sometimes questionable ingredients....
View ArticleHave We Reached Peak Creator? No, But Being One Is Not Easy
On any given day, a creator could post a trailblazing piece of content to a social channel like YouTube or TikTok, somehow managing to stand out in a sea of comedy skits, magic tricks, beauty tutorials...
View ArticleOut of Home Has Changed—It’s Time for Marketers to Catch Up
While new technologies and greater reliance on analytics have driven significant advancements in measurement across the advertising landscape, out of home (OOH) has always faced a unique set of...
View ArticleTaika Waititi Becomes Chief Creative of the Beverage Startup That Bears His Name
Taika Waititi had done his research, so he knew that his unusual first name had Scandinavian roots even though he's a native New Zealander. He'd once searched for all the Taikas in the world through...
View ArticleThe AP Debuts New Website Designed to Attract More Ad Spend
Global news publisher the Associated Press (AP) launched a newly redesigned version of its website Tuesday, part of a broader effort from the news outlet to diversify its revenue by attracting more...
View ArticleAT&T Business Makes Its Commercial Comeback Personal
Business-to-business advertising is unparalleled in its detail. It will tell you what a product is comprised of, its capabilities, its capacity and its potential impact on a potential client's...
View ArticleA CFO Went to Cannes
Something happened at the 2023 Cannes Lions International Festival of Creativity that has never happened before in the event's 70-year history: A chief financial officer spoke on stage. That CFO was...
View ArticleHow Taco Bell Created Fast-Food’s Most Viral Moment of the Year
Doja Cat's iconic collaboration with Taco Bell is a wild unicorn of brand partnerships. After the rapper tweeted at the fast food chain to bring back the Mexican Pizza, a brand partnership of epic...
View ArticleStellantis Names TKT & Associates First AOR Dedicated to Black Audience...
Stellantis North America, maker of auto brands including as Jeep, Chrysler, Dodge, Ram, Alfa Romeo and Fiat, has added TKT & Associates to its North America creative roster. The agency, through its...
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