Intuit Mailchimp’s Exhibition Claims Email Isn’t Dead (Despite Stating It Is)
It seems to be part of modern human behavior that when something is considered old and passe that people put it into a museum to save it for posterity. And in that same vein, Intuit Mailchimp is set to...
View ArticleSubaru’s Poignant Tale Champions Access to the Outdoors for All
The U.S. National Park System is meant to allow everyone to explore the outdoors. But historically, communities such as ethnic minorities and disabled people have been excluded from such spaces. Many...
View ArticleSo Your Brand Wants Cultural Relevance? Your Marketing Playbook Needs To Change
Cultural relevance cannot be achieved with major rebranding efforts and media and PR blitzes. It needs to be organically grown and fostered throughout the organization. The question is, how? I have...
View ArticleIn a World Blind to Search, All Eyes Are on Influencers
Can you remember the last advertisement you saw at the top of a search page? While many people are aware of the sponsored ads at the top of these pages, very few actually process them. This "search...
View ArticleBecome a Teenage Mutant Ninja Turtle With Paramount’s AR Snapchat Lens
To promote the release of Teenage Mutant Ninja Turtles: Mutant Mayhem in theaters Aug. 2, Paramount partnered with Snapchat, Snapchat Lens creator Brielle Garcia and digital agency Pretty Big Monster...
View ArticleThe Great Fail: Bed, Bath &… Bankruptcy
For 52 years, Bed, Bath & Beyond was the destination for high-quality home goods merchandise, top brands, and a discovery zone for home shopping that made it inspiring and fun. By January 2014, the...
View ArticleShutterstock Outlines Its Vision for Giphy’s Potential Ad Offer
The launch of Giphy's native advertising platform, set to be revealed at the end of this year, will be worth hundreds of millions of dollars, proclaimed its new owner Shutterstock's chief executive...
View ArticleHow Much Should an Agency Pay a New Business Hire? This Study Reveals How Much
Heads of growth, directors of new business, chief marketing officers--all roles with similar remits that have grown in importance over the years as agencies are forced to claw their ways toward growth...
View ArticlePet Food Has a Massive Carbon Footprint. Bug-Based Proteins Can Change That
Americans have a lot of pets--and those pets eat a lot of meat, with massive implications for the climate. To shrink the carbon footprint of our furry companions, brands like Jiminy's and Lovebug want...
View ArticleAs Digital Media Falters, Betches Hits Its Stride, Expanding Headcount and...
Lifestyle and comedy publisher Betches, which chronicles dating and pop culture for a predominantly female audience, introduced digital advertising to its newly redesigned website in late July, part of...
View ArticleOnly Murders in the Building’s New Escape Room Creates a Great Escape for Fans
If there's a building that only has murders in it, it makes sense to try to escape it. Top line In honor of the quickly-approaching Season 3 premiere of Only Murders in the Building, Hulu and The...
View ArticleWarner Bros. Discovery’s ‘Nearly Completed’ Upfront Has Volume Up,...
For Warner Bros. Discovery, volume is up, but subscribers ... not so much. During an earnings call today, Warner Bros. Discovery's CEO David Zaslav revealed the company is "nearly completed" with its...
View Article‘Perfectly Imperfect’: Resurfacing the Soul of Social Media in the Era of AI
In recent years, we've seen advertisers increasingly take advantage of low-fidelity marketing, particularly on social media. This "perfectly imperfect" content, mostly known for its underproduced...
View ArticleCBS Reveals When Yellowstone Will Make Its Fall Debut
CBS isn't horsing around when it comes to Yellowstone's broadcast premiere. The network recently announced a reshuffled fall lineup amid the ongoing writers and actors strikes. Now, CBS has set its...
View ArticleAdnatomy: How Upwork Created a Zombie CEO for Its Musical Campaign
Freelancing platform Upwork started out as Elance-oDesk in 2013, but it took a dead CEO to bring the company to the forefront of the talent marketplace economy. The campaign, "This is How We Work Now,"...
View ArticleAs GenAI Content Explodes, So Does the Need for Watermarking
Authenticating AI-generated content, or watermarking, has gained traction these last few months. In July, companies including OpenAI, Google and Meta made voluntary commitments to the White House to...
View ArticleMcDonald’s Raises Its Arches Again in an Infectious Ode to Summer
McDonald's "Raise Your Arches" campaign, which launched in January, was so successful that the brand extended it into 35 additional markets. The uplifting ad demonstrated the power of the brand, with...
View ArticleWPP CEO Mark Read on ‘Disappointing’ New Business Growth, Utilizing AI and...
With a drop in global marketing spend impacting WPP in the first half of the year, CEO Mark Read is being cautiously optimistic about the rest of 2023 and beyond. WPP, the world's largest agency...
View ArticleThe Dynamic Career Journey of Frances Allen, CEO of Checkers & Rally’s...
Frances Allen, the CEO of Checkers and Rally's Drive-In Restaurants, has had a remarkable career journey that took her from the world of advertising to the helm of a renowned restaurant chain. Allen's...
View ArticleYes, Brands Can and Should Still Partner With Actors
Now that Hollywood's actors have joined screenwriters in a dual strike seeking higher pay, restructuring of residuals and prohibitions on AI, brand-side clients have questions about how talent...
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