Adweek Podcast: How We Chose Adweek’s 2023 US Agency of the Year Winners
The Adweek Agency of the Year 2023 winners have finally been crowned. Adweek's editorial team combed through over 100 entries to ultimately choose seven winners. Jameson Fleming, Adweek's managing...
View ArticleParamount Adds iSpot as New Currency Partner
Paramount is making good on its commitment to collaborate with multiple measurement companies. Top line Today, the publisher announced it has partnered with cross-platform TV measurement company iSpot...
View ArticleBrave Commerce Podcast: Creating Authentic Experiences
In this episode of Brave Commerce, Sharon John, president and CEO of Build-A-Bear Workshop, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss brand licensing, consumer-centric approaches and...
View ArticleAdobe Is Not Done With Its Generative AI Offerings
Adobe is ramping up its commitment to generative AI, releasing a slew of new tools within its Firefly suite, whose products have generated more than 3 billion images since March, according to the...
View ArticleThe Speed of Culture Podcast: Behind the Screens of Social Media
Many books discuss the history of platforms like Facebook, YouTube and Instagram, but there's a lot more to the social media story. Taylor Lorenz, technology columnist at The Washington Post, decided...
View ArticleDecoding Marketing Leadership With Mayur Gupta
In a recent interview at Brandweek, Mayur Gupta, CMO of Kraken, shared his unique journey and perspectives on the role of marketing leadership in driving business growth. Gupta's background as an...
View ArticleActivision Blizzard’s Game-Changing Marketing Approach
When it comes to gaming, certain publishers just know how to create franchises that produce loyal fanbases beyond their platforms. Activision Blizzard has created numerous games that players cannot get...
View ArticleThis Plan B Competitor Offers Up an Unthinkable Concept: Men Making The Purchase
Emergency contraceptive brand Julie is pitting male comedians against each other to debate who is more deserving of the last pill box in the drug store aisle: The guy who doesn't know what a mortgage...
View ArticleHow LadBible Increases Platform Revenue by Going All In on Short Form
Social publisher LadBible has seen revenue growth through its investment in short-form video across its vast portfolio of social platforms, three of its executives told Adweek on stage during Social...
View ArticleWhy Brands Should Foster Long-Term Relationships With the LGBTQ+ Community
Increasingly, brands need to focus on establishing long-term relationships with the LGBTQ+ community and invest internally in cultivating a culture of diversity and inclusion. In a conversation with...
View ArticleTechMagic Podcast: Game Engine Alternatives, Voice Print Rights, Space Fashion
In the first episode of TechMagic, tech futurist Cathy Hackl and technology lead Lee Kebler, share their insights on the latest stories in gaming, generative AI and fashion tech. Their discussion...
View ArticleToyota Locks in Automotive Category Exclusivity With the NFL
The National Football League is dividing sponsorships into narrower categories and bringing more brands to the game, but Toyota wants automotive all to itself. The automaker just announced a multiyear...
View ArticleWhy Companies Should Split Their Purpose in Two
It's been a season of disquiet for Target and Bud Light. The retailer and beer brand have seen sales decline in recent months due to boycotts over their respective LGBTQ+ merchandise and marketing...
View ArticleArc’teryx’s First Global Campaign Celebrates the Path Less Traveled
For a brand whose name and logo harken back to the prehistoric era, outdoor apparel company Arc'teryx wants consumers to know it has its sights set on the future. The Canadian brand's first global...
View ArticleBuyers Question Inventory Quality, Transparency on Google’s AI-powered...
Ad buyers are finding that large chunks of impressions spent on Google's artificial intelligence-fueled product, Performance Max (Pmax), are ending up in less desirable places, like on open web...
View ArticleHow WhistlePig, Kia and Comcast Are Using Solar Panels as Billboards
Brands like WhistlePig, Kia and Comcast are finding ways to combine sustainability and marketing efforts, thanks to a patented film that can turn solar panels into out-of-home advertising. Sistine...
View ArticleThe Information Hires Former Morning Brew Exec in Latest Consumer Revenue...
The technology publisher The Information has hired Matthew Resnick, the former chief operating officer (COO) of Morning Brew, as its COO, where he will be tasked with growing its consumer revenue and...
View ArticleFox Sports Broadcasters Get Team Jackets in Comedic NFL Campaign
To celebrate 30 years of Fox NFL Sunday, the network has launched a series of comedic spots featuring its talent. Fox's newest 30-second creative, "Team Jackets," will debut Oct. 15 and stars the...
View ArticleChristina Aguilera and Latto Serve Up Opera-Rap Crossover in Just Eat’s...
Food delivery platform JustEatTakeaway.com is following up its blockbuster campaigns featuring Snoop Dogg and Katy Perry with a new musical starring Christina Aguilera and rapper Latto. The minute-long...
View ArticleBrand Knowledge Will Level Up Your AI-Driven Search Engine Marketing
As ChatGPT, Bard and AI-enhanced Bing have rolled out to the public, the question on every marketer's mind has been, "When can we advertise in these results?" OpenAI, Google and Microsoft have been...
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