Ohio’s Legalization Vote Pumps the Cannabis Industry for the Holidays
Republican-led and conservative-leaning Ohio has become the 24th U.S. state to legalize cannabis for recreational sales, with voters there overwhelmingly approving a ballot measure on Tuesday. The...
View ArticleHow Brands Are Humanizing AI
In today's rapidly evolving tech landscape, brands and marketers are finding new ways to approach the intersection of generative AI and creativity. To harness the power of technology to reach new...
View ArticleAngel Reese Is Taking Her Game to the Next Level—and Bringing Brands With Her
Angel Reese was already a star, but when LSU won its first NCAA women's basketball championship in school history in April, No. 10 knew things would never be the same. "My price just went up. Today's...
View ArticleCreativity Does Not Thrive in Fear—How Marketers Can Drive Real-World Change
It's a consequential time to be a brand. Every day, social, political and economic issues are creating flashpoints in culture that provoke opposing opinions and concerns. And businesses are feeling the...
View ArticleColle McVoy Hires Ciro Sarmiento as Chief Creative Officer
Minneapolis creative agency Colle McVoy has hired veteran creative Ciro Sarmiento as its new chief creative officer, taking over a position that hasn't been filled since early in 2022. Sarmiento joins...
View ArticleHere Are the Winners of the 2023 Adcolor Awards
Industry awards shows are known for being uplifting affairs, and Adcolor's weekend gathering in Los Angeles did not skimp on its displays of positivity, pomp and passion. But along with saluting the...
View ArticleMcDonald’s Drops a Buzzworthy Collab With Crocs, Complete With Grimace Sandals
McDonald's has seen recent success with reigniting love for its mascots and introducing Grimace, Hamburglar and friends to a new generation. Now the fast-food chain is building on that fan love by...
View ArticleWhy Crypto Company OKX Remains Bullish Despite Market Infamy
Six-year-old cryptocurrency exchange OKX has made significant changes to its marketing strategy over the last year, swapping programmatic ads for strategic brand awareness partnerships and focusing on...
View ArticleStudy: Ad Agencies’ Return-to-Office Mandates Pose Hiring and Retention...
Hiring challenges and low employee morale are putting pressure on agencies' stringent return-to-office (RTO) mandates, according to new data from WorkReduce, a staffing firm that provides flexible...
View ArticleLego’s Holiday Store Windows Feature an AR Snowball Fight
For the 2023 holiday season, Lego worked with M&C Saatchi Fabric to debut an augmented reality activation in its New York and London flagship stores that will allow shoppers in each location to...
View ArticleJeff Probst Explains How Survivor Keeps on Surviving in a Changing TV Landscape
In the age of Peak TV, when thousands of shows compete for ratings across hundreds of platforms, there are no immunity idols. But for 45 seasons and counting, Survivor has never been voted off the...
View ArticleNYX Beauty Bestie Is Your New AR Makeup Artist on Snapchat
To help Snapchat users find new makeup looks and products, cosmetics brand NYX and Snapchat launched Beauty Bestie, an AI-powered augmented reality Lens that recommends products based on each person's...
View ArticleBurger King and FILA Collab Produces Sneakers Forged in Flame
Food meets feet as quick service restaurant giant Burger King (BK) and apparel brand FILA have formed a collab to produce a campaign that promotes its new range of sneakers, caps and more. The...
View ArticleLeadership and Vision in Mental Health With Christine Hsu Evans
In a new episode of Marketing Vanguard, Headspace president Christine Hsu Evans discusses the pivotal role of mental health resources in today's fast-paced world. Headspace, renowned for its meditation...
View ArticleCorona Reimagines the Ugly Holiday Sweater With Feliz Navi-Drip
This holiday season, Corona is saying "Feliz Navidad" to its fans by offering them a chance to cop some limited-edition Feliz Navi-Drip. While the beer brand is continuing its "O'Tannenpalm" holiday...
View ArticleThink of Gen AI as a Coach, Rather Than Competition
You could think of generative AI as Mickey Goldmill, Rocky Balboa's famed boxing trainer. "Generative AI can be your best creative coach, like Mickey encouraging Rocky," said Elav Horwitz, executive...
View ArticleThe Sustainable Production Technologies Marketers Can Start Using Now
Traditionally, advertising production has been characterized by extensive globe-trotting, significant environmental impact and substantial costs. But I invite you to consider a future where these...
View ArticleGet Behind the Wheel of a Dodge Hornet in This AR Game
To promote its new Dodge Hornet models, auto manufacturer Stellantis North America worked with mixed reality company Areyes and creative consultancy Huge to launch an augmented reality mini-game on...
View ArticleThe Garage Podcast: Creating Space for Innovation and Identifying Retailer...
Introducing The Garage: Tools for Retail Media Innovation, a podcast hosted by Evan Hovorka, vice president of product and innovation, and Dan Massimino, director of marketing and communication, from...
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