Martin Agency Brings Its Signature Zaniness to Kayak After Years of...
It's been a little more than two years since Kayak decided to shift its creative account from one set of acclaimed weirdos to another, leaving Barton F. Graf for the Martin Agency. Martin's first...
View ArticleLinkedIn Teamed Up With Tenor to Add GIFs to Its Messaging
LinkedIn has really been loosening up its tie thus far in 2018. First, the professional network introduced its In It Together integrated marketing campaign during the 75th Annual Golden Globe Awards in...
View ArticleThe Martin Agency’s New CCO and Other Female Leaders on Why They Signed...
During one of the last panels at the 4A's Accelerate conference in Miami yesterday, The Martin Agency chief creative officer Karen Costello gave insight into her shop's culture, highlighting the...
View Article6 Takeaways From Day 2 of Mark Zuckerberg’s Congressional Testimony
Facebook CEO Mark Zuckerberg spent several hours with members of the U.S. House of Representatives today answering questions about his company after Tuesday's five-hour grilling by members of the...
View Article6 Ways to Leverage Programmatic in Your Brand’s Marketing Plan
Each new year brings a slew of articles filled with prognostications for marketing and advertising professionals. Few areas attract more of this future gazing than programmatic and online display...
View ArticleThese 4 Mobile Ad-Tech Companies Are Banding Together on Standards for GDPR
With the European Union's General Data Protection Regulation (or GDPR) looming, a handful of advertising and marketing tech companies are working together in an attempt to tackle the stringent...
View ArticleWhy Marriott Continues to Bet Big on These Incredible Pop-Up Hotel Rooms at...
Marriott International had an idea for Coachella in 2017 that no hotel brand had ever attempted before. The brand provided festival attendees and Marriott Rewards members with a chance to stay in one...
View ArticleHennessy’s Latest Opus Celebrates a Forgotten Cycling Legend in This Dark,...
Marshall "Major" Taylor was one of the most renowned track cyclists of his time--and arguably one of the most celebrated athletes in history. By 1901, he was considered the greatest athlete in the...
View ArticleKevin Garnett Finally Gets a Break From Retirement, Thanks to NBA 2k18
Pity former NBA superstar Kevin Garnett. After 21 seasons in the league, and more than $320 million in career earnings (not including endorsements), he just can't relax and enjoy his retirement. That's...
View ArticleThe Cleveland Cavaliers and LeBron James Led Twitter Talk During the NBA...
The National Basketball Association Playoffs tip off Saturday, and Twitter secured a courtside seat. The social network created playoff-themed hashtag-triggered emojis for the league and all 16 teams...
View ArticleDentsu Aegis Network Wins Global Gore-Tex Media Review
W.L. Gore & Associates announced today it has consolidated its global media account for its fabric division, behind Gore-Tex outerwear threads, with Dentsu Aegis Network following a review that...
View ArticleOmnicom Consolidates Chairman of the Board Position With CEO John Wren as...
Today Omnicom Group, the world's second-largest advertising company, released the proxy statement from its 2018 Annual Shareholders Meeting. The most significant news to come from the release is that...
View ArticleQ&A: Monster’s CMO on Digital Transformation, Reinventing the Company and...
Many traditional and early web companies have had to consider how to keep their brands modern while creating successful digital transformation. Jonathan Beamer, Monster's new chief marketing officer...
View ArticleDid an Embarrassing Video Reveal Bryce Harper’s Hair Secrets? Nah, It Was All...
Bryce Harper has some of the most enviable hair in Major League Baseball. So what's his secret? According to video viewed 700,000 times after being posted by his brother (and teammate), the answer is...
View ArticleHow to Make Your Brand Design Flourish With a Human Touch
We've all heard the famous Dieter Rams quote, "Good design is as little design as possible." A great interface is one that the user doesn't see, think about or struggle to understand. In the words of...
View ArticleLinkedIn: Here’s How to Hide a Post From Your Feed
Did you know LinkedIn allows you to hide any unwanted posts you see as you scroll through your feed? Our guide will show you how this is done. Note: These screenshots were captured in the LinkedIn...
View ArticleNetflix Will Soon Be Included in Xfinity Packages
Comcast and Netflix are expanding their partnership to offer the TV and movie streaming service as part of Xfinity packages. In 2016, Comcast launched Netflix on its X1 platform, where Netflix users...
View ArticleBless This Designer for Remaking Famous Logos to Teach Us Which Fonts They Use
You know the logos, but do you know the fonts? That was the question that clearly obsessed Emanuele Abrate, an Italian graphic designer and educator. Logos are a passion for Abrate, an art director...
View ArticleAR Drawings Can Now Be Added to Videos in Facebook Stories
Facebook continues to pack more feature into Stories in the hopes of convincing more people to use them, and the latest addition is augmented reality drawing. Facebook Camera product manager John...
View Article4 Ways to Shake Up HR and Remain Relevant With Employees and Consumers
In today's cluttered and always-on world, greater relevance with customers is what wins the battle for brand supremacy. That relevance is built by becoming a brand that people want in their lives, one...
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