President Trump’s $717 Billion Defense Spending Bill Withholds 50% of the...
On Monday, President Donald Trump signed into law a massive, $717 billion defense bill for 2019 that promised to, among other things, increase some soldiers' salaries, repair "crumbling military...
View ArticleJimmy Fallon Is Partnering With T-Mobile to Host The Tonight Show From...
The Tonight Show will look a little bit different during its Sept. 13 episode. In collaboration with T-Mobile US, Jimmy Fallon will host his show from New York's Central Park. The show, dubbed "The...
View ArticleBrand Safety Concerns Come to Twitter as Sponsored Tweets Run on Profiles...
The brand safety issues that plagued YouTube and Facebook in recent years have now made their way to Twitter. The 4A's Advertiser Protection Bureau (APB), formed in April as an industrywide effort to...
View ArticleIndoors in July? Console Games Were One of Facebook IQ’s Topics to Watch
July is perceived as a month for outdoor activities, but when the temperatures got too high, Facebook users turned to console games, making them a Topic to Watch for the month, according to Facebook...
View Article4 Ways Media Companies Can Take Advantage of a New Era of Native Advertising
The media industry is in the midst of huge changes that are demanding new revenue models, innovative new product configurations and a willingness to explore untapped markets. With traditional...
View ArticleFacebook Expanded Its Level Up Program and Revealed Its Gamescom Plans
Facebook launched its Level Up Program in June for video game content creators, designed to help livestreamers grow their audiences on the social network. The program was originally limited to users in...
View ArticlePre-Roll Ads as Talent Contest? The Longer You Don’t Skip, the More Votes...
Extra Gum is making the medium the message with Extra Support Acts, a campaign that turns YouTube pre-roll ads into a platform that gives 16 emerging Australian music acts a significant audience boost...
View ArticleEveryone Is Your Mom in This Crazy Delta Stunt That Guilts You Into Flying Home
On the continuum of maternal guilt trips, Delta Air Lines may have carved out some new, good-natured ground with a stunt that encourages Seattle residents to fly home to see their mothers. Created by...
View ArticleThe Top 20,000 Facebook Pages Posted More Content During the Second Quarter...
Social media management tool Buffer teamed up with content marketing tool BuzzSumo to analyze more than 43 million posts from the top 20,000 brands on Facebook during the second quarter of 2018, and...
View ArticleChuck Norris Gets Replaced by Truck Norris in This Wonderfully Over-the-Top...
Chuck Norris is no stranger to advertising, but it's rare we see him not throwing a roundhouse kick or being portrayed as a meme-era Paul Bunyan capable of impossibly epic deeds. (His last ad...
View ArticleBarbarian’s New Receptionist Is an Echo Show Named ‘Barb’
Digital agency Barbarian Group's new receptionist, Barb, doesn't collect a paycheck, isn't getting breaks or benefits and can work endless overtime. Barbarian, however, isn't violating New York State...
View ArticleAmazon Is Losing Its Smart Speaker Dominance, According to New Report
Amazon is no longer the smart speaker king. A report from research firm Canalys this week found that Google Home shipments outpaced those of Amazon's Echo products for the second straight quarter as...
View ArticleA Fruit Rocket Is Actually the Best Bad Idea Pitched in These Delightfully...
Creative that comes out of the Pacific Northwest has its charms. On one hand, work from Portland and Seattle can have an edge, (see: early Nike work from Wieden + Kennedy), and on the other, it is at...
View ArticleThese 20 Cutting-Edge Campaigns Epitomized This Year’s Most Innovative...
BLAST OFF WITH 20 CUTTING-EDGE CAMPAIGNS THAT WON THIS YEAR'S PROJECT ISAAC AWARDS HONORING THE MOST INNOVATIVE CREATIVE ADVERTISING FROM A VR HELMET THAT WHISKS YOU INTO SPACE TO WORK THAT CHAMPIONS...
View ArticleIt’s Time for HR to Undergo a Revival or Agencies Risk Stifling Creative Talent
HR is in the ER, and there's a screaming sense of urgency to lead the discipline toward a real top-to-bottom transformation. But will change really happen this time? HR gurus have been predicting the...
View ArticleNat Geo’s VR Helmet Sent Users Into Space While Keeping Their Feet on the Ground
Gravity Award Marketing and Advertising: VR/AR Invention Media: Product Development Invention If you're yearning to experience the awesome wonders of space and get a closer view of the solar system...
View ArticleCreatives Are Still Cautious in the Age of Trump, but Is a Renaissance Coming?
As the 2016 presidential campaign churned forward, there was a distinct sense of bemusement about Donald Trump in the traditionally liberal-leaning advertising industry. Surely he wouldn't ascend to...
View ArticleIndex Exchange Halts Controversial Bid Caching Following Investigation and...
Index Exchange is to press pause on a controversial real-time bidding (RTB) tactic known as "bid caching" after an impassioned debate kicked off last week. The ad exchange has contacted partners...
View ArticleThe Late-Night Shakeup Continues as TNT Orders a Pilot Featuring Niecy Nash
It's been a brutal summer for late-night shows, with five of them getting the ax in the last two months. Now TNT hopes to fill the void by ordering a new pilot for a late-night show featuring its Claws...
View ArticleDropping the Filter: How Brands Can Navigate Instagram’s IGTV
Instagram made its name by offering photo filters that gave the amateur's pictures some professional sheen. But lately, its video offerings have been also become a place where brands offer unfiltered...
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