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Why Brands Played It Safe and Turned This Year’s Super Bowl Into a Nostalgia Fest

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The Dude abides--and this year, most brands were content to do the same. Viewers looking for the equivalent of Tide's 2018 Super Bowl takeover were disappointed. So were those hoping for brands to take bold stances on sociopolitical issues beyond basic female empowerment and homages to everyday Americans. Beyond some exceptions--like Hulu's The Handmaid's Tale...

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