FX CEO John Landgraf Takes Aim at Netflix’s ‘Not Remotely Accurate’ Ratings Data
FX Networks CEO John Landgraf has never been shy about publicly taking shots at Netflix, but he took things to a new level today at the Television Critics Association's winter press tour in Pasadena,...
View ArticleWhy Brands Played It Safe and Turned This Year’s Super Bowl Into a Nostalgia...
The Dude abides--and this year, most brands were content to do the same. Viewers looking for the equivalent of Tide's 2018 Super Bowl takeover were disappointed. So were those hoping for brands to take...
View ArticleWashington Post ‘Thrilled’ With First Super Bowl Spot, Perhaps Signaling a...
While executives at The Washington Post knew buying the company its first spot in the Super Bowl with less than a week to prepare would be a "risk," WaPo publisher and CEO Fred Ryan said Monday they're...
View ArticleThese Were the Most Viewed and Searched Super Bowl Ads and Moments on YouTube
While CBS sold out its entire advertising inventory for the Super Bowl, it wasn't the only platform that capitalized on the Big Game's ads. For YouTube's annual AdBlitz program, the company once again...
View ArticleT-Mobile and Bud Light Followed Tide’s Strategy of Running an Ad in Each Quarter
There's an increase in brands who ran an ad in every quarter of this year's Super Bowl. Last year, P&G's Tide took over the conversation during the game, running an ad starring Stranger Things'...
View ArticleAdweek Sports Minute: Are These Celebrity Cameos in Super Bowl Ads Real or Fake?
During the Super Bowl, you never know what celebrities will show up during brands' $5 million ad buys. Will the Dos Equis' Most Interesting Man in the World appear in a Stella Artois ad? (He did.) Will...
View ArticleTwitter, YouTube, Google and Reddit Shared Their Highlights and Stats From...
The final whistle of the New England Patriots' 13-3 victory over the Los Angeles Rams in Super Bowl LIII was the top moment on Twitter during the Big Game, while YouTube saw a 58 percent increase in...
View ArticleThinking Like a Challenger Will Help Brands Persevere in a Turbulent...
Before there was Airbnb, pre-Uber and prior to Netflix's response to those household cries of "Why is there nothing good on TV?" brand strategy focused on the notion of best practice. It made sense, it...
View ArticleMiller Lite Fires Back at Bud Light’s Super Bowl Spot With Full-Page New York...
As part of a Super Bowl strategy that involved placing an ad in each quarter of the game, Bud Light utilized its medieval universe to point out that competitor Miller Lite utilizes "corn syrup" in two...
View Article4 Ways Companies Can Bring Humanity Back to Business
Humans naturally crave connection with other humans. But machines are increasingly becoming the middle man between us and the real people we want to connect with. Our direct interactions with one...
View ArticleSecond Thoughts? Facebook Messenger Users Now Have 10 Minutes to Delete Messages
Many people grew up with the five-second rule pertaining to food that drops on the floor. Facebook Messenger introduced the 10-minute rule Tuesday. The Remove for Everyone feature Messenger debuted for...
View ArticleCampbell’s Soup Officially Trademarks the Word ‘Chunky’
Campbell's Soup has received official trademark rights to the word "chunky" for its Chunky soup brand from the U.S. Patent and Trademark Office. The brand used examples from its 20-year partnership as...
View ArticleA Chinese Washing Machine Brand Blatantly Lifted Design Army’s Stunning...
Last week, Pum Lefebure began to get a flurry of messages from her contacts in Asia, all with a similar question: "Have you seen this?" Co-founder and chief creative officer of the celebrated...
View ArticleJack Rogers, the Sandal Jacqueline Kennedy Made Famous, Is Stepping Things Up
Growing up in Hawaii, Lydia Park Luis saw many a brand of sandals and open-toed shoes. But she's still surprised over the one she didn't see: Jack Rogers, the tony sandals with the signature whip...
View ArticleModern Family Will End Its Run in 2020 After 11 Seasons on ABC
Karey Burke, who has only been ABC Entertainment president since November, found a way to make some noise during her first executive session at the Television Critics Association's winter press tour in...
View ArticleProgrammatic Audio Exchange DAX Inks Deal to Offer Voice-Activated Ads
European radio giant Global's digital ad exchange has signed a deal with voice-activated ads company Instreamatic.ai to expand the availability of interactive audio ads in the United States. The...
View Article15 Fun Real-Time Super Bowl LIII Tweets by Brands That Ran TV Spots
Super Bowl LIII is in the books, but the Twitter account for Pringles remained in character through Tuesday, continuing the theme of its Big Game spot by changing the account's handle to Sad Device...
View ArticleHulu’s CMO Says Its Viral Egg PSA Became Its Second Most-Watched Episode on...
Hulu's video revealing a highly anticipated message from a cracked egg ended up being the service's second most-watched episode, the company's CMO, Kelly Campbell said in her keynote at Brandweek:...
View Article7 Steps for Sparking a Diversity-Centered Change in Your Agency
Black History Month always comes with a lot of discussions, articles and panels that talk about diversity. But what experience has shown is that it always leaves a large group of people feeling...
View ArticleFacebook Is Changing Up the Goals Its Employees Must Meet for Their Bonuses
Full-time employees at Facebook do pretty well for themselves, to say the least--Jennifer Elias of Silicon Valley Business Journal reported last month that the median annual salary at the company is...
View Article