Q&A: Teen Marketer Connor Blakley Schools Brands on Gen Z Authenticity
Connor Blakley is 18 and already knows more about marketing than most marketers twice his age. He started his first company when he was 14, helping small and mid-sized companies navigate social media,...
View ArticleQ&A: Westworld’s Jonathan Nolan on Marketing Season 2, Elon Musk and the...
Many creators hope their show will engage fans. Few have had such a hand in creating as many immersive marketing experiences as Westworld co-creator Jonathan Nolan. Adweek caught up with Nolan, who...
View ArticleHow to Eliminate Bias in Data-Driven Marketing
Problems with data bias are well-documented, from an image recognition algorithm that identified black users as gorillas to language translation services that referred to engineers as male and nurses...
View ArticleThe Retail Industry Is Focusing on Customer Experience and Convenience to Win...
For decades, the retail industry stood strong. Retailers emerged fairly unscathed during the first wave of the internet in the '90s because consumers still by and large chose to shop in physical stores...
View ArticleWarsteiner Created an Annoying Ad, Then Launched Another Version Responding...
If your beer's not for everyone, does it follow that your ads might not be, either? That's the gamble Leo Burnett Argentina made with its recent ad for client Warsteiner, a German beer with a...
View ArticleThis New Report Shows OTT Isn’t Killing Cable … Yet
TV viewing habits might be changing, but a new study shows that projected revenue from over-the-top (OTT) devices won't come anywhere close to matching the billions of dollars in projected revenue from...
View ArticleWalmart Is Giving Its Website a ‘Modern’ Makeover
In an attempt to create "a cleaner and more modern digital shopping experience," Walmart teased a site redesign that will be available starting in May. Further out, it will also include specialty...
View ArticleOmnicom Exceeded Earnings Expectations Globally but Continues to Struggle in...
In an earnings call today, holding company Omnicom revealed that it exceeded earnings expectations globally during the first quarter but continues to struggle with growth in the critical North American...
View ArticleHow Consumer Talk Supercharges Advertising
"Advertising is really a conversation-starter," Audi of America president Scott Keogh told me in 2011 when I was co-writing a book on social influence, The Face-to-Face Book. Keogh's insight as chief...
View ArticleY&R Names New Chief Strategy Officer of North America
WPP's global agency Y&R announced today the appointment of Yusuf Chuku as chief strategy officer of North America. Chuku most recently served as a freelance strategist and consultant and previously...
View ArticleIn Martin Sorrell’s Absence, an Uncertain Future Looms for WPP
Martin Sorrell spent much of his career successfully working to satisfy WPP investors until the margins stopped growing. Now, the longtime CEO's departure brings a seemingly endless series of questions...
View ArticleTarget Is Trying to Become America’s Easiest Place to Shop. Here’s How
By the end of April, Target said it will offer same-day delivery for in-store purchases at nearly 60 stores in Boston, Chicago, New York, San Francisco and Washington, DC. When checking out, shoppers...
View ArticleHow ICM’s Branded Entertainment Chief Connected David Harbour With Tide
Carol Goll has a passion for products--and she really loves cars. That passion is what landed her a highly successful tenure at Mercedes-Benz USA, a company she called home for 13 years. Goll was the...
View ArticleBailey Lauerman Claims to Be Experts on Middle America
While some agencies turn to outside groups or send creatives on immersive expeditions to understand Middle America, Omaha, Neb.-based Bailey Lauerman's years working with local and regional brands...
View ArticleYouTube Updated Creators on its 2018 Priorities
YouTube CEO Susan Wojcicki updated content creators on the steps the video-sharing platform has taken, or will take to improve their experience going forward. In a blog post, Wojcicki said that, since...
View ArticleVolvo’s New Campaign and App Promote a Radical Concept: Subscribing to a Car
Remember the halcyon days of 2012, when iTunes was the only place to go for new music? As in songs and albums you had to purchase, download and "own?" That market already seems like a quaint memory in...
View Article‘Baskin-Robbins Got Me Like’ Is 2018’s Twerkiest, GIFiest, Meme-iest Ad Campaign
This is not your father's Baskin-Robbins. Unless he's one of those dads who really loves to embarrass you by singing along to Ariana Grande at full volume in the car. The ice cream brand's newest...
View ArticleOmnicom Boosts and Streamlines Consulting and Design Agencies Under New...
Hopping on a growing trend in the industry, Omnicom Group announced today it would be building up and streamlining its branding, design and research services under the umbrella of one consulting...
View ArticleWatch the Stars of Netflix’s Glow Lip-Sync ‘Maniac’ in This Joyous Season 2...
Glow, Netflix's half-hour comedy about the Gorgeous Ladies of Wrestling, is one of the few shows about a ragtag group searching to find a purpose in this world--aren't we all?--that's actually fun....
View Article