Starburst Launched a Clothing Line Inspired By the Only Candy Color That...
Brands launching their own clothing lines isn't a new thing. We've seen it over and over again from companies including McDonald's, KFC and Taco Bell (in collaboration with Forever 21). All of the...
View ArticleHow Facebook Live Helped Accelerate Growth for These 3 Businesses
Yes, Facebook's going through a lot of changes right now. But Facebook Live? You can bet that the social video broadcasting platform isn't going anywhere anytime soon. As of 2017, one of every five...
View ArticleIBM Is Betting on Blockchain to Provide Transparency in Media Buying
Salon Media Group is working with IBM and AdLedger, a nonprofit focused on blockchain standards for digital advertising, on a proof-of-concept blockchain project for ad campaign reconciliation on Salon...
View ArticleTelecom Giant Altice Consolidates U.S. Marketing Business With WPP’s...
The U.S. division of international telecom conglomerate Altice has chosen WPP's Wavemaker and Y&R as its media and creative agencies of record, according to several sources with direct knowledge of...
View ArticleNational Geographic’s Upfront Pitch Highlights Power of Storytelling, and...
National Geographic came into this year's upfront intent on touting the success of its global rebrand from fall 2016 and nothing--not even the looming Disney-Fox deal, which could see it move to a new...
View ArticleHow an Art Director’s Frustration Fueled the Curiously Creative Instagram...
Agency creatives famously maintain all sorts of side projects, from a collection of fonts mimicking late rock stars' handwriting to a book based on an Instagram account summarizing millennial life....
View ArticleWhy These 2 Niche Ecommerce Brands Are Opening Up More Brick-and-Mortar Stores
Instagram first, sell afterwards: that's an ethos that more ecommerce companies are adopting as they go offline. Opening physical stores (or pop-ups, showrooms, whatever) has become a viable path for...
View ArticleMeasurement Is Still a ‘Blind Spot’ for Marketers Looking to Improve Ad...
When it comes to accurate ad targeting, agencies and publishers say there is still room for improvement, even as the strict privacy regulations going into effect soon in Europe threaten to upend the...
View ArticleWhat a 1960s Ad Man Can Teach Us About Successful Facebook Advertising
Hello from 1966! The TV's reign over American households is in full swing. An actor named Ronald Reagan has been elected governor of California. Families crowd around the television set, grab a...
View ArticleWhy Media Companies Must Purge Zero-Sum Approaches to Partnerships
In the fourth decade of the digital media and advertising revolution, too many industry voices still insist on making a commotion about the zero-sum game in advertising, where some can win only as...
View ArticleHere Are the First CVS Beauty Ads With Images That Haven’t Been Altered
CVS Health made headlines in January when it announced a plan to stop altering images used on CVS Pharmacy products and in CVS marketing online and in stores by 2020. Unaltered images now include a...
View ArticleAgency M&A Activity Has Jumped 126% in 2018, With Consultancies Leading the Pack
The advertising industry M&A market was red-hot in the first quarter of 2018. It just didn't come from the usual suspects. A new report from consultancy R3 found that the global value of such deals...
View ArticleAmazon’s Annual Shareholder Letter Is Yet Another Wake-Up Call for Brands
For the first time in Amazon Prime's 13 year history, the membership numbers are in CEO Jeff Bezos' annual shareholder letter, along with other statistics around the Prime business that show the...
View ArticleReddit Taps Former Time Inc. Chief Operating Officer as Its New COO
Reddit has hired a former Time Inc. exec as its new chief operating officer. Jen Wong, who joined Reddit today, was Time's COO and president of digital from 2016 until leaving the company earlier this...
View ArticleOK You Monsters, Heinz Will Release ‘Mayochup’ Now That 500,000 of You Asked...
With nearly 1 million votes tallied in its Twitter poll, Heinz has declared the victor to be "Pass the Heinz Mayochup." The question? "Want #mayochup in stores? 500,000 votes for 'yes' and we'll...
View ArticleAdidas Originals Traded Pieces From Alexander Wang’s New Collection to Get to...
When Alexander Wang drops a new collection for Adidas Originals, you know something completely wild and unexpected is going to happen. In the past, the designer has done everything from flipping the...
View Article4A’s Accelerate Conference Highlighted the Optimistic Future of Agencies
In the Economist a couple weeks ago, Marc Pritchard of P&G described the current advertising business operation as "archaic." He clarified his remarks at the 4A's Accelerate conference to note that...
View ArticleYouTube: Here’s How to Hold Messages for Review During Livestreams
Last fall, YouTube launched a "hold for review" feature in its livestreaming service, YouTube Live. When a creator turns this feature on, YouTube will automatically hold "potentially inappropriate...
View ArticleBelieve It Or Not, Nike’s ‘Shoe Therapy’ Campaign Was Inspired by a True Story
If your love and protectiveness of your shoes occasionally tips over into obsession, you probably identified with Nike's new "Shoe Therapy" campaign. Nike knows how its products connect with consumers...
View ArticleHBO Asked YouTube’s ‘Queen of Shitty Robots’ to Try Her Hand at Making a...
If you could build your own Westworld version of yourself, would you do it? Or, setting aside the moral and philosophical questions, could you do it? Simone Giertz--scrappy inventor, YouTube...
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