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Newcastle Asks for Fan Photos, Which It Promises to Photoshop Poorly Into...
On Monday, we posted Miller Lite's new national TV spot, featuring a handful of fan photos selected from some 180,000 gathered through the immensely successful #ItsMillerTime hashtag campaign. Now,...
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Ad of the Day: Van Damme Awesomely Sculpts a Mountaintop Ice Bar for Coors Light
Jean-Claude Van Damme is still ice cold, but also still not as frosty as a Coors Light, says the brewer. It's been more than two years since the Gen X icon philosophized about his tight, frozen pants...
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Nail Polish Invented by College Students Changes Color When It Detects...
Here's the newest example of a clever invention that shouldn't have to exist. Undercover Colors is a line of chemically enhanced nail polish currently being developed by undergrads at North Carolina...
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New Yorkers Try to Quiet Union Square From a U.S. Open Umpire's Chair in...
Chair umpires in tennis have a thankless job. Sure, they have real work to do, but they spend much of their time babysitting the crowd—and sometimes even babysitting the players. As part of its...
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Nocturnal Beer Drinkers Just Hang Around in This Batty Ad From Brazil
When you get to a certain point, usually around your mid-20s, you realize there's not much more to life than drinking delicious beer. Imagine a world where you only wake up when it's time to imbibe a...
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Ad of the Day: Guinness Africa Thrillingly Celebrates Being 'Made of Black'
Guinness's provocatively themed "Made of Black" campaign links the color of its beer to the vibrant spirit of young Africans. AMV BBDO in London, working with BBDO offices in Africa, launched the...
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Jeff Bridges Salutes the Dude's Favorite Beverage in Short Film for Kahlúa
As the Dude's favorite cocktail, the White Russian was Jeff Bridges's ever-present co-star in The Big Lebowski. And now, Bridges is giving back to Kahlúa with a short film for the brand. He's not in...
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People Think Miller Lite in Retro Cans Tastes Better, Though It's the Same...
Never underestimate the power of packaging and design to influence consumer attitudes—and if you're lucky, move product. This lesson is brought to you by Miller Lite, which enjoyed a sales spike after...
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How Jack Daniel's Searched All Over the Country for the Best Bar Stories
IDEA: People in bars like to talk, especially when whiskey, preferably in copious amounts, has been consumed. Often, the stories are even about whiskey, insofar as it precipitated some memorable...
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Awesome Beer Cans Show the Pantone Color of the Brew That's Inside
If you always suspected that a pale ale would rate a shimmering, golden 604C on the Pantone color system, have a pint on me. Spanish agency Txaber matches brew types with their Pantone hues in this...
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Guinness Takes You Inside Its Storied Dublin Brewery in Almost Mystical New Ad
By celebrating its Irish roots, Guinness subtly sails into the mystic with "In Pursuit of More," a campaign that bows with this 90-second spot from Philadelphia agency Quaker City Mercantile. St....
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Strongbow Cider Goes for Newcastle-Style Humor With 'Slow-Motion Horse'
Droga5 has won raves for its Newcastle Brown Ale work, which skewers beer-marketing clichés. Now, the agency is bringing a similar sensibility to another Heineken-owned brand: Strongbow Hard Apple...
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David Beckham Invites You to Travel the World, Drinking His Scotch, in Ad...
If you're the type of jet-setter who flies a seaplane to a Scottish estate so you can put on a tuxedo and have a drink with a handful of your posh friends, David Beckham would like you to buy some of...
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Agency Gives You Free Beer for Filling Out Your Timesheets, Because Nothing...
The industry is rapidly changing, but one thing remains the same: Literally the only thing that gets agency people to fill out their timesheets consistently is free beer. The latest example comes from...
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This Crazy Beer Ad Was Filmed Entirely Underwater. Here's How They Did It
IDEA: Shooting a commercial is hard enough. But shooting one entirely underwater? Are you crazy? Brazilian agency F/Nazca Saatchi & Saatchi decided it was doable, and would be a great way to...
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Sean 'Diddy' Combs Is Rebranding Ciroc for the Millennial Mindset
Sean "Diddy" Combs has always been a hip-hop marketing pioneer, extending his brand into fashion in the late '90s and top-shelf liquors in recent years. Since 2009, he's helped Diageo's Ciroc vodka go...
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Ad of the Day: Masha Sings a Sultry Remake of 'Werewolves of London' for...
So, you're a werewolf, and it's your night to howl. Your drink of choice would be … a Bloody Mary? A piña colada at Trader Vic's? A Coors Light, aka the Silver Bullet? Nah, too risky. Actually, a...
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Nick Offerman Sings the Ballad of the Responsible Whisky Drinker for Diageo
Nick Offerman loves whisky, his guitar, woodworking and horseback riding. But he's man enough not to mix his favorite beverage with the last two—and quite upset that he doesn't have three hands so he...
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Ad of the Day: Laphroaig Turns Mixed Opinions of Its Scotch Into Amusing...
Laphroaig, a singular single-malt Scotch known for its potent and polarizing flavor, has spent the better part of the year soliciting tasters' opinions. Now, it's taken several of the more colorful...
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Can This Beer From CP+B Make You Suddenly, Incredibly Creative?
Science recently confirmed what we previously had only suspected—that alcohol, in the right amount, does tend to produce the most creative thinking. Professor Jennifer Wiley and her team at the...
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