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Q&A: SAP’s Digital Marketing Chief on Why Some Marketers Were Unprepared for...

Despite the weeks of hype leading up to last week's deadline to comply with the European Union's General Data Protection Regulation, a recent report from SAP found that a fair number of marketers still...

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Q&A: What This CEO of a Cannabis Retail Platform Wants Marketers to Know...

It's not easy going green. Ben Curren, co-founder and CEO of Green Bits, a cannabis retail platform, knows this all too well. His company, Green Bits, helps cannabis brands with a point-of-sale system...

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Cheech Reveals Rigorous Testing Methods for His New Pot Brand

Being a successful brand requires extensive research and development. Richard Anthony Marin knows it--even if his approach to R&D is, well, a bit informal. "We get a bunch of strains, then we go...

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YouTube Trends of the Moment for Savvy Advertisers, May 2018

Here are three video trends on YouTube for May 2018 that advertisers need to know about: 'Van life'--downsizing and uploading, millennials have a new home A recurring channel theme that has left us...

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In New Tourism Spot, What Happens in Vegas Pulls at the Heartstrings

"What Happens in Vegas, Stays in Vegas," goes the catchphrase that has long been associated with Sin City, thanks to ads produced by R&R Partners dating back to 2003. Past ads have frequently...

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Wieden + Kennedy Tech Vets Look to Move Beyond Advertising With Brand Studio...

We now know where Nilesh Ashra and Paulo Ribeiro--the founder and former managing director, respectively, of Wieden + Kennedy's creative technology group The Lodge--landed after exiting the shop in...

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Vincent Sadusky Named CEO of Univision

Vincent Sadusky has been at the forefront of local TV media's enormous transformation over the past decade. Now he's taking on the arduous task of leading the nation's largest Spanish-language media...

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Amazon Is Driving Around a Jurassic-Sized Box, and You Can Ask Alexa What’s...

The last time we noticed Amazon driving around a giant box, the mysterious delivery turned out to be a Nissan Versa. But this time, perhaps it's something a bit more ... carnivorous? In what appears to...

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Pinterest Is Testing Promoted Video at Max Width

Will maximum width bring maximum results for advertisers on Pinterest? Brands including Kohl's, American Express, Tropicana, Chevrolet, Paramount Pictures and John Lewis are testing Pinterest's new...

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This Startup Is Using Facial Recognition to Fight Human Trafficking

During a trip to Eastern Europe when she was 16, Emily Kennedy, founder and chief executive of startup Marinus Analytics, was passing through a small town with just a few stoplights. At one of those...

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The Internet Created a GDPR-Inspired Meme Using Privacy Policies

When the European Union's General Data Protection Regulation (GDPR) was first announced, the one consequence probably no one saw coming was the internet making a whole meme about it. The public,...

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Building a Better Brand Through Data-Driven Social Visuals

Did you know that immunization could help prevent 36 million deaths and also stop 24 million people from slipping into extreme poverty? Powerful statistics can help provide the necessary context to...

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New York Media, Rolling Stone Join Expanding Digital Ad Marketplace

Concert, the digital ad marketplace founded by Vox Media and NBCUniversal, is further expanding, adding a number of media organizations that executives say will boost its offerings in its entertainment...

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Google Built a Pop-Up Mini Golf Course Powered by AI to Promote Its Smart...

To help raise awareness for its smart speakers, Google has built a pop-up mini golf course in New York City. The six-hole experience, which is open to the public until June 4, is the latest effort by...

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Facebook and the American Red Cross Shared Preparedness Tips for Hurricane...

Facebook and the American Red Cross are teaming up to ensure that people are prepared for this year's Atlantic hurricane season, which begins Friday. The social network said more people visit its...

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Marketers Think the 6-Second Pre-Roll Spot Is the Best Digital Video Ad Format

It's no secret that internet users aren't a fan of pre-roll ads, but according to a recent study by Adweek and AI company GumGum, marketers may have a solution: six-second spots. The report surveyed...

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Cuyana’s First Store in NYC Is the Company’s Culmination of Everything It’s...

After four years of testing pop-up shops in New York, Cuyana, a direct-to-consumer women's fashion brand, is opening its first brick-and-mortar store in the city. The store will open in Manhattan's...

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Samantha Bee Apologizes for Her Ivanka Trump Expletive as Brands Pull Out of...

Amid an advertiser and conservative backlash, Samantha Bee has apologized for calling Ivanka Trump a "feckless cunt" on last night's Full Frontal With Samantha Bee. The comment came during a Full...

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BMW’s Mini USA Launches Regional Media Review to Consolidate 127 Dealerships...

Mini USA, a BMW-owned brand, confirmed to Adweek that it launched a regional media review to be handled by the Burnett Collective. The review focuses on the retail communications of its 127 dealerships...

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Grey’s Caroline Pay Explains Why She Left the Agency World to Join Meditation...

Grey London joint CCO Caroline Pay has left the agency to join meditation app Headspace in the newly-created role of CCO, effective Sept. 4. Pay will lead Headspace's creative team across content,...

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