All Apologies: 5 Memorable Mea Culpas as Wells Fargo, Facebook and Uber Say...
If the recent crop of corporate apologies from Wells Fargo, Facebook and Uber feels like a refreshing breeze of frankness has just blown in, well, it might be time to shut the window. While the recent...
View ArticleWhy France Sees Artificial Intelligence as a Business Imperative
In a sweeping bid to restore his country's image and elevate its standing in the global business community, French president Emmanuel Macron has hosted a string of international summits since taking...
View ArticleGoogle’s YouTube Workaround: Outstream Video Ads
Google might have found a way to work around its YouTube problem: Offer more ways to advertise with video beyond YouTube. Last year, YouTube became the poster child for social media abuse when the site...
View ArticleFearless Girl Adds Grand Effie to Her Trophy Shelf
Chalk up one more for the Fearless Girl. McCann New York's campaign for State Street Global Advisors brought home The Grand Effie at the 2018 North American Effie Awards Gala last night. The award was...
View ArticleLurpak, the Master of Food Ads, Is Back With a Gloriously Smooth Feast for...
While Danish butter brand Lurpak seems to focus its ads at kitchen casuals, hoping to get them more hands-on with their food, the spots also are always a hit with culinary connoisseurs who think of...
View ArticleHow Aligning With Honesty and Openness Can Preserve Brand Reputations
It's difficult to think of a time in modern history when the dissonance between the truth and what people want to believe has been so pronounced. By now we're all familiar with the concept of fake news...
View ArticleKraft Blows Past Fundraising Goal for SickKids With Help From K-Pop Community
In heartwarming news, Kraft Peanut Butter launched a fundraising campaign for The Hospital for Sick Children (SickKids) in Canada on Wednesday--and it went viral almost instantly. As part of the...
View ArticleSheryl Sandberg: Facebook Adopted a Diverse Slate Approach to Its Board of...
Facebook chief operating officer Sheryl Sandberg said during the company's annual meeting Thursday that a diverse slate approach is being applied to populating its board of directors. In response to a...
View Article3 Predictions for Adobe’s Acquisition of Magento
If you don't already know that digital experience giant Adobe has acquired ecommerce specialist Magento for $1.68 billion, it might be time to stop enjoying that fresh air and get back on Twitter....
View ArticleVideo: Poo-Pourri and Tushy Created a ‘Poop-Up’ Pop-Up Shop—Yes, You Read...
Poo-Pourri and bidet company, Tushy, want people to come by their pop-up shop and drop a deuce--almost literally. The two companies partnered to bring to life the "Poop-Up" shop, a pop-up in New York,...
View ArticleGoogle’s Getting Into Programmatic Audio Ads for Google Play, SoundCloud and...
As more streaming music services lean into automated advertising, Google is getting into the game with programmatic audio ads. The online advertising giant announced on Wednesday that it will begin...
View ArticleFacebook Is Pulling the Plug on Its Trending Feature
Next week, Facebook is pulling the plug on its Trending feature, which it introduced in January 2014. In a Newsroom post announcing the move, head of news products Alex Hardiman revealed that Trending...
View ArticleFacebook, Messenger and Instagram Released Features for LGBTQ Pride Month
Facebook released several features Friday to help people on the social network celebrate and commemorate LGBTQ Pride Month 2018, and the new effects will be available throughout the year. Searching for...
View ArticleStarbucks Executive Chairman Howard Schultz Announces Plans to Leave Company
Howard Schultz is leaving Starbucks at the end of the month. "I set out to build a company that my father, a blue-collar worker and World War II veteran, never had a chance to work for," Schultz said...
View ArticleHousehold Items Became Art Installations in This Instagram-Friendly Campaign...
A sprawling collection of mirrors meticulously arranged in the desert can make for some pretty striking reflections--and good Instagram fodder. That's the kind of thinking behind a fun recent campaign...
View ArticleMeet the Heart Behind Lush’s Ethical Campaigns
Brandi Halls wanted to be a vet when she first saw Free Willy at age 12. Two decades later, she's held onto her dream of dedicating herself to animals--albeit in a less conventional way. Now the...
View ArticleHow Pop-Up Shops Are Evolving as Ecommerce Brands Expand Their Footprints
Banking on Instagrammable moments and first-party data, digitally native companies are testing pop-up stores from New York to Los Angeles in the hope of growing their brands and converting their online...
View ArticleThis Agency Makes Disruption a Priority for Every Campaign
At creative activation and content marketing agency Kamp Grizzly--which has offices in New York and Portland, Ore.--disruption is part of every creative brief. "A lot of what we're focused on these...
View ArticleDid Facebook’s Data-Sharing Deals With Mobile Device-Makers Go Too Far?
Facebook reached data-sharing partnerships over the past decade with at least 60 device-makers--including Apple, Samsung, Microsoft, BlackBerry and Amazon--but according to a New York Times report,...
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