The One Club and MullenLowe Help Young Anti-Gun Violence Activists to Become...
Inspired by the rising wave of student activism around gun reform, MullenLowe, in partnership with The One Club for Creativity, created a platform to ensure the voices of this new generation are heard...
View ArticleCannes Lions Names Spotify Its First Media Brand of the Year
Change is coming at Cannes Lions. This year, the festival is switching up its longstanding Media Person of the Year award, and naming a Media Brand of the Year instead. Cannes Lions announced today...
View ArticleA Pizza Marathon, Instagram Museums, #WakandaForever Can Teach Us About Human...
Which would you rather buy: a whirlwind trip to Paris, or a shopping spree at Saks? A night out with friends, or a new pair of shoes? A connection, or a couch? Since 2014, spending on events and...
View ArticleMiss America Says Goodbye to Bikinis, Hires Y&R for Rebranding
Miss America is repositioning its brand to align with sweeping cultural changes, calling into question the nature of its long history. As such the brand has appointed Y&R as agency of record for a...
View ArticleTwitter Folded Its Live Video Team Into Its Content Partnerships Group
Twitter's commitment to live video is undeniable, but the social network will be taking a different approach in terms of the executives who handle it. Todd Spangler of Variety reported that Twitter's...
View ArticleJWT Is Helping Bongiovi Acoustic Labs Bridge the Worlds of Music and Medicine
With the help of J. Walter Thompson, Bongiovi Acoustic Labs shows us how music can be used to improve healthcare for people around the world. Using its patented audio technology and algorithm (called...
View ArticleMatt Murray to Replace Gerard Baker as The Wall Street Journal’s EIC
After more than five years in the position, Gerard Baker is out as editor-in-chief of The Wall Street Journal and Dow Jones Newswires, the company announced Tuesday. He will be replaced by Matt Murray,...
View ArticleHeineken USA Makes Beer Industry History, Naming Maggie Timoney as Its New CEO
Heineken USA today announced the appointment of its first female CEO. Maggie Timoney will succeed Ronald den Elzen, who will be relocating to the brand's Netherlands headquarters. Timoney's appointment...
View ArticleAbry Partners Acquires Screenvision Media for $380 Million
With an eye towards transforming the cinema media business beyond advertising to include adjacent experiential, gaming and commerce business lines, Screenvision Media--a national leader in cinema media...
View ArticleGiant Spoon Promotes Media Powerhouse Laura Correnti to Partner
Giant Spoon, a full-service and strategy-led agency, announced today it has named Laura Correnti its first partner. Some in the industry probably recognize Correnti as the co-host of the bi-weekly...
View ArticleBerlin Cameron Welcomes Industry Veteran as Managing Director
WPP agency Berlin Cameron hired industry veteran Karen Flanagan as managing director. In the role, Flanagan will be tasked with driving agency solutions for current and prospective clients and serve as...
View ArticleHow an Entertainment Manager at Lyft Finds and Manages Partnerships With...
When hip-hop artist Cardi B climbed to the top of the Billboard charts in September of last year, Lyft let users turn the cars in the app into her face and nails. The stunt was the company's first...
View ArticleHow to Use Social Media to Boost Your Company’s Other Marketing Efforts
While social media is a solid path for expanding and deepening brand awareness, it's unlikely to be your company's only marketing strategy. Other avenues--from content marketing to corporate events to...
View ArticleWould You Watch an Hour-Long Video on Instagram?
Instagram would not comment on a report by Benjamin Mullin and Deepa Seetharaman of The Wall Street Journal that the Facebook-owned photo- and video-sharing network is nearing the introduction of a new...
View Article‘The World’s Most Boring Billboard’ Will Do Nothing for 12 Years, as Proof...
Not all home improvement projects are sexy enough to post online. Just ask Sioo:x. The wood protection brand guarantees to keep patios and porches silver-gray in color and protected from the elements...
View ArticleApple Moves to Block Trackers in Safari as It Reportedly Mulls an Advertising...
Apple wasn't shy about bashing Facebook on Monday as the Cupertino giant announced more restrictions on ad tracking tools in its latest version of Safari. But less commented upon at the company's...
View ArticleAdvertisers Are More Concerned Than Ever About Brand Safety, According to New...
Some advertisers are unsatisfied with the way social media platforms have addressed brand safety concerns, and they are more concerned than ever about their advertisements appearing in brand-safe...
View ArticleMuch of What You Thought You Knew About Gen Z’s Shopping Habits Is Probably...
For retailers who've been racking their brains in recent years over how to target millennials, here's a bit of unsettling news: Gen Z is coming right on their heels. Not only that but, the prevailing...
View ArticleCreative Behind Carl’s Jr.’s Famously Risqué Spots Launches New Agency, and...
In the not-so-distant past, Carl's Jr.'s marketing efforts were best known for one theme: scantily clad women eating greasy burgers. That's no longer the case. About a year ago, the chain made a hard...
View ArticleConnected TV Impressions Skyrocketed Last Year, as Data-Driven Video...
More advertisers are running video campaigns fueled by data, and connected TV impressions continue to surge, according to a new study from online video marketing platform Innovid. The annual global...
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