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Droga5 Brought Some Wild Tech Bells and Whistles to This Interactive Hennessy...
Some of the best marketing embodies the brand promise you're trying to communicate. This is especially true of well-crafted products, whose advertising had better be well-crafted, too. Droga5 takes...
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Men Cherish Their Beer-Belly Babies in These Stupidly Funny German Ads
Beer bump watch! Jung von Matt/Alster made these idiotic but amusing print ads for Bergedorfer beer, showing men posing with their beer bellies, Demi Moore style, as though they're pregnant. Fact is,...
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Ad of the Day: This Up-and-Coming Beer Brand Got Its First Ad Just Right
Beer brands tend to get wound up in knots trying to communicate their essence. But not House Beer. From its very name down to the aesthetic of its debut commercial, the Venice, Calif.-based brand...
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Ad of the Day: Heineken Honors the Odd Ideas That Can Spark a Downtown...
If you've lived or worked in a downtown as it came back from the brink of blight, you know that one bold business idea can be the tipping point. Whether it's a brewery based in an abandoned warehouse...
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Heineken, KLM Finally Figured Out How to Serve Freshly Tapped Draught Beer on...
If you think C-suiters are pompous and obnoxious when they're stone-cold sober with their feet on the ground, imagine how they'd carry on after loosening up with a few Heinekens on draught while...
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Dos Equis Introduces Its New 'Most Interesting Man,' and He Sure Is Different
In a bit of Doctor Who-esque regeneration, Dos Equis on Wednesday introduced its new Most Interesting Man in the World—to replace Jonathan Goldsmith, who retired from the role earlier this year. And...
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Check Out Heineken's Eye-Popping Art Project at the Abandoned Miami Marine...
Heineken and Publicis New York show their can-do spirit in a video that celebrates Miami Marine Stadium. The landmark structure on Biscayne Bay hosted world-class powerboat races, concerts and other...
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Ad of the Day: Bud Light Is Ready for Some Football With a Flashy Ad for Its...
We love ourselves some limited-edition custom packaging. It's the kind of non-news that works almost mindbendingly hard to prove it's worth mentioning, making it a princely marketing exercise. That's...
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Jack Daniel's Puts the Townspeople of Lynchburg Front and Center in Its New Ads
If you don't know jack about the townsfolk of Lynchburg, Tenn., that's about to change. Lynchburg's most famous resident, Brown-Forman brand Jack Daniel's, puts the spotlight on some of its...
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Tecate Will Ambush Tonight's Debate With This Trump-Mocking Ad About Building...
Tecate thinks building a wall between the U.S. and Mexico is a great idea—as long as it's 3 feet tall and is used as a meeting place for guys from both sides of the border (and all sides of the...
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Dos Equis' Most Interesting Man May Be Different, but the Ads Aren't So Much
Dos Equis is out with its first full commercial featuring its new Most Interesting Man in the World. And he looks, perhaps unsurprisingly, like a rugged twist on a dazzling young Heineken guy. The...
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Ad of the Day: Andy Daly Brilliantly Reads 3.5 Hours of Real Insults About...
What happens when you mix mean tweets, improv comedy, political satire and user-generated content? This new ultra-long-form ad from scotch brand Laphroaig that's so entertaining, you might actually...
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Jeff Goodby, Famous for Milk, Is Hitting the Harder Stuff With His Own...
Tienes tequila? Jeff Goodby may be best known as the guy who dreamed up "Got milk?"—one of the truly legendary advertising taglines of all time. But lately he's been obsessed with a very different...
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Budweiser Ran This Classic '80s Ad With Harry Caray Right After the World...
Nike wasn't the only brand that was prepared for a Chicago Cubs victory in the World Series last night—with a special commercial ready to go right after the final out. Budweiser also rose to the...
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Ad of the Day: This Insufferable Wine Maker Just Made an Ad That's Totally...
Charles Faircloth doesn't give a crap about the world. He's busy indulging in all the obscenely frivolous pursuits of any ultra-rich wine maker. But he's fine if you want to help make the world a...
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Ad of the Day: Johnnie Walker Has a Simple Message for America on the Eve of...
Johnnie Walker, the whisky brand that famously traversed the world, makes stops in American cities like Los Angeles, Santa Fe, New Orleans and Washington, D.C., in its latest campaign from Anomaly,...
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Corona Urges Mexicans to Smash Walls, and Not Just Trump's, in Ad Timed to...
As Election Day arrives in America, Corona riffs on Donald Trump's vow to build a wall along the southern border in this extravagant 90-second film for the Mexican market, created by Leo Burnett."The...
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Benicio del Toro Shows How to Act Like You Love Crappy Gifts in Heineken's...
Nothing says "family" like pretending to love the terrible gifts your relatives have gotten you for the holidays. That, at least, is the basic premise of a new 30-second Christmas ad from Heineken...
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Ketel One Vodka's Funny Films From Barton F. Graf Go Down Smooth
Ketel One offers a tipsy take on its quest for vodka perfection in this new campaign from Barton F. Graf. The work consists mainly of self-consciously wacky "training videos," purportedly aimed at the...
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'I'm Alpha Male Adjacent.' Neil Patrick Harris on Why He's Still Doing Ads...
It was back in the summer of 2014 that Neil Patrick Harris did his first ads for Heineken Light, via Wieden + Kennedy New York. From the beginning, the campaign has had a meta humor, wryly commenting...
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