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Ad of the Day: Campari's Lavish Film Noir Takes a Dark Turn on the Road to La...
Clive Owen has cemented his status as today's go-to star for extended brand films. Late last year he reprised his role at the enigmatic Driver in BMW's "The Escape." And in a new 13-minute short film...
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Ad of the Day: Let This Weird Guy Be Your Tasting Buddy During a 40-Minute...
If you like beer and awkward, creepy-eyed humor, you'll probably enjoy this campaign from a U.K. craft brew club. Edinburgh-based Beer52.com ships different kinds of craft beer to members each month....
View ArticleWalmart Is Coy About Its VR Plans, but It’s Leaving Digital Breadcrumbs
Walmart says its acquisition of a virtual reality platform and content studio is meant to explore the possibilities of VR in retail, but the retail giant has been relatively quiet about its plans...
View ArticleIt’s the End of Agencies As We Know It. Here’s Where We Go Next
"I don't know what agency or consultancy to go to anymore." A client of ours bemoaned this to me not too long ago. As a director of a major international brand, his comment revealed the confusion he...
View ArticleBehind the Tumble of Tumblr, the Once-Hot Blogging and Social Advertising Player
There was a time when Tumblr was included in the upper echelon of social networks, mentioned alongside giants like Facebook, Twitter and Instagram. Yahoo saw enough potential in Tumblr to spend $1.1...
View ArticleWWE Has Promoted CMO and CRO Michelle Wilson to Co-President With George...
Michelle Wilson and George Barrios, respectively the WWE's chief revenue and chief marketing officer and chief strategy and financial officer, have been promoted to co-presidents at the company. They...
View ArticleThe 2018 Honda Accord’s Trophy TV Campaign Parked on Facebook, Twitter
In the television campaign for the 2018 Honda Accord, trophies come to life and spread the message that no matter how successful you are, you can always improve. The automaker extended the initiative...
View ArticleIntel Choreographed 1,200 Drones for the Winter Olympics Opening Ceremony
The Olympics put human abilities on display, but for this year's Winter Olympics, Intel is displaying the capabilities of technology. For the opening ceremony of the 2018 Games in Pyeongchang, South...
View ArticleRatings for the First Night of NBC’s 2018 Winter Olympics Coverage Are Down...
NBCUniversal presented the 2018 Pyeongchang Olympics Opening Ceremony live on NBCOlympics.com and the NBC Sports app this morning at 6 a.m. ET. (8 p.m. Korea Standard Time) NBC will broadcast an edited...
View Article7 Stats That Sum Up the Week in Digital Marketing
From the Winter Olympics opening ceremony to net neutrality and intriguing ecommerce partnerships between brands and publishers, here are a handful of stats that stood out this week. 1. Olympic drones...
View ArticleAmazon Is Reportedly Set to Take On FedEx and UPS
Alexa, what industry won't Amazon disrupt? On Friday, The Wall Street Journal reported that Amazon is unveiling a new delivery service called "Shipping with Amazon." The service will launch first in...
View ArticleWhy Lufthansa Decided to Give Its Planes a New Paint Job
Earlier this week, executives at German national carrier Lufthansa took the wraps off what it calls a "modernized brand image"--two planes sporting a new look (one that will gradually be extended to...
View ArticleNBC’s 2018 Winter Olympics Opening Ceremony Coverage Is Down From 2014
Hosted by NBC Sports's Mike Tirico and former NBC News anchor Katie Couric, alongside NBC Sports' Asia analyst Joshua Cooper Ramo, NBC's edited, prime-time presentation of the 2018 Pyeyongchang...
View ArticleNBC Apologizes to Koreans for Analyst’s Comment During Opening Ceremony
Joshua Cooper Ramo, facing criticism for a comment made about Korea and Japan, is no longer working with NBC Olympics for its coverage of the Pyeongchang Games. NBC says Ramo's assignment has been...
View ArticleAthletes Gasp for Oxygen in Nike’s Dramatic Ode to Air
Breathing. Everybody does it, but it's especially important for athletes. A new ad for Nike VaporMax Air sneakers features a mix of pro and amateur sports enthusiasts gasping for oxygen as they exert...
View ArticleUnleash the Power of Geotargeting for Your Facebook Ads
From sponsored content on Facebook and Instagram to curated Stories on Snapchat, social media advertising is growing and infiltrating almost every virtual corner of smart devices. According to Invesp,...
View ArticleWhy Brand Love Has to Go Beyond Algorithms to Be Real
An interviewer surprised me not long ago with the question: "How does 'brand love' compare to personal relationships between individuals?" The term 'brand love' is not one that I've used a lot but I...
View ArticleFacebook Users Talked Football in January, While Holidays Occupied Instagrammers
Oprah Winfrey and the National Football League sizzled on Facebook in January, while holidays were on the brains of Instagram users, specifically Martin Luther King Jr. Day and Valentine's Day,...
View ArticleGodiva Causes a Stir in Japan by Urging Women to Stop Buying Chocolates for...
Godiva has made waves in Japan this month by questioning a Valentine's Day tradition in which women are expected to buy giri choco, or "obligation chocolate," for male coworkers as a thank-you for...
View ArticlePinterest Now Lets You Archive Boards, Rearrange Pins and More
Pinterest released a series of new updates, allowing users to better organize their Pins and boards. First, users can now archive boards they no longer need, such as wedding boards. Archived boards are...
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